NEWS

May 2010 - Smartourism at TRENZ for the first time

Six operators of the Smartourism International Marketing Group were represented at TRENZ in Auckland this year by Marijke. 

This was my 11th TRENZ. It was great to catch up with many of the wholesalers that I've known for years and develop relationships for my clients with the new wholesalers. Many of the operators I represented received instant business out of it.

TRENZ is a great event, but good preparation, appointment scheduling and follow up is imperative. Next year, TRENZ will be held in Queenstown. The format will change, but it will be a great opportunity to showcase the Smartourism members in their own region / island.

December 2009 - Strategies launches its Weekly Marketing Tip (starting 21 December).

In this day & age, most people suffer from information overload. Strategies is therefore launching a FREE Weekly Marketing Tip - just one tip a week. This is manageable, but still adds up to 52 useful marketing ideas a year!

To register for the Weekly Marketing Tip, click on this button to the left

November 2009 - Nigel Kerr joins Strategies Marketing Consultancy

Nigel Kerr has joined Strategies Marketing as an Associate having recently moved to Queenstown from Wanaka.  Nigel has over 20 years experience in Marketing with Cardrona Alpine Resort and St George Trust.  He has also brings experience in events, project management, media and compliance to Strategies Marketing Consultancy. 

Having started out as a ski instructor training and presenting material is second nature and enjoyable.  He admits that his previous time spent studying geology has not proved to be very relevant to anything he has done later in life.   He is currently studying for a Bachelor in Applied Management. 

Recently Nigel has been creating a tool kit of short mentoring papers for small business operators in marketing and systems.  His spare time is about family, or when that’s not on getting out on his bike or into the hills. 

June 2009 - TRENZ a success

Last week, Karen Mc Bride and I attended TRENZ (the 10th time for me!) in Auckland on behalf of Mt Cook Ski Planes and Heliworks Queenstown Helicopters. It was quieter than previous years as there were fewer buyers and sellers. The quality of the buyers however were high and serious about doing business.

Positive vibes overall for the coming season. It is definitely a time to keep marketing your products so that when the world economy improves, you will have a head start over your competitors!

May 2009: new website live: Rakiura Helicopters

Rakiura Helicopters is the only Stewart Island-based helicopter company, owned by Zane Smith. Check out: www.rakiurahelictopters.co.nz