Here we go:
1. Contact information: your address, email and phone number. (these should really be on EVERY page!) And while we’re at it, ensure these are also on the automatic signature of your emails!
2. An overview paragraph (or a couple) clearly outlining what you do or sell (with relevant keywords of course!)
3. Stunning images that represent what you do or sell!
4. A video on your homepage increases conversion.
5. Clear navigation with working links, including a BOOK NOW or BUY NOW button. Check your links regularly to ensure they work!
6. An email signup box: One effective way to encourage customer loyalty is with a regular newsletter. Services such as Mailchimp offer simple ways of doing this.
7. Social media links: Help customers stay in touch by providing links to your social media accounts right on your front page. Use recognizable icons linked to Facebook, Twitter, Pinterest or LinkedIn.
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!