My grandfather was a tulip grower during the last century and times were difficult in post-war Holland. They lived with 7 children - all girls - near a town that was bombed over 100 times during the war. But him and his brother managed to make a success of their business as they developed half a dozen unique tulip varieties.
Now, some 65 years later, these beautiful tulips are still exhibited at the famous yearly Keukenhof Flower Show in Holland and are sold world-wide.
You can imagine my surprise when I saw this variety - Flaming Parrot - in a garden centre here in Queenstown, New Zealand. (I actually got tears in my eyes..). I planted them last autumn and this is the result.
I have given these bulbs to several friends as a present - with the story of my grandfather who developed this variety. It makes it much more personal and my friends love them too..
By telling a story, you can add value to your product or business. Whether it's the history, the people or whatever the background, it adds an extra dimension, something to remember you by and an emotional connection. Just like with these tulips.
So, what are the stories you can tell about yourself and your business/products?
Till next week, Marijke
Do you operate a business in Te Anau or Queenstown? Then this is your last chance to register for one of the Mailchimp courses NEXT WEEK 25 & 26 October 2017 and 7 & 9 November 2017 in Queenstown. If you would like to grow your direct bookings, then these courses will be invaluable to your business! Click here for more info!
Call to action buttons are an effective way for people to book, register, download or whatever you want them to do on your website. When you look at a website, your eye is automatically drawn to buttons that stand out.
Here are a 5 tips to ensure you have the best call to action buttons on your website:
1. Action-packed words. The words you use on your button will encourage people to click. Keep the sentence short, but ensure they have meaning (rather than just ‘click here’). A sense of urgency works well too. For example:
- free 15-day trial
- reserve your seat now
- book now
- shop the 2-day sale
- download whitepaper
- take this course
2. Location on your website. The location of the button is vital! The best location is at the top of the page or near the top. And ensure you have a call to action on each page!
3. Large and legible text. Use a simple, easy to read font.
4. Size of button. Ensure your button is large enough to stand out with a bit of white space around it.
5. Colour of button. The best colours are green or orange. If these colours don’t work with your branding, just ensure you use contrasting colours so they stand out.
So, spend a bit of time improving the action buttons on your website for improved sales!
Have a great weekend, Marijke
Do you check your emails on your mobile? Chances are you do. And so do the majority of people. You have a spare minute and quickly scan your emails to see whether any of them should be read now.
You see 3 lines (take your phone and have a look):
So check your name is recognisable and ensure your subject lines attract the attention you want!
Click here for info on Mailchimp Email Marketing Courses in October 2017 in Te Anau and Queenstown, NZ- register now!
Till next week, Marijke
I was just writing a 'serious' marketing tip and thought: 'Hey, it's Friday afternoon. I'll keep the serious one for Monday and find some fun marketing ideas instead!'
So here they are... and have a great weekend! Marijke
Registrations closing soon for two great NEW Email Marketing courses to help you grow your direct bookings! October 2017 in Queenstown and Te Anau. Click here for more info!
Three years ago, my sister and brother in law attended a wedding in Lecce, Southern Italy. The whole wedding party stayed in the same hotel.
Once back home, the hotel sent out email newsletters to their client database (incl. my sister) every few months.
Last month, my sister and her husband took the kids on holiday to Southern Italy. And guess where they stayed? In the same hotel. And they booked direct!
Do you think they would have stayed there if this hotel hadn’t stayed in touch with them? Definitely not. They would have looked on booking sites for the best deal and probably wouldn’t have remembered the hotel as they have stayed in so many other places in the last few years.
Are you losing too much business to Online Travel Agencies or your competition? Then it's time to learn how to grow your direct bookings and sales through email marketing.
Email is still the best way to get your message to customers and prospects. Email marketing yields an average ROI of 4300%, which is much higher than any other marketing method.
Did you know that an email message is 5 times more likely to be seen than a Facebook message?
I have used email marketing successfully for my clients and my own business over the last 16 years and have now developed these new courses (Starting with Mailchimp and Advanced Mailchimp). These courses are approved by New Zealand Trade and Enterprise and 50% funding is available for qualifying businesses.
The first series will be held in Queenstown and Te Anau in October 2017.
Click here for more information!
Marijke Dunselman. Click here to read more about us!