This week, I've been doing research on this year's marketing trends. I am always reading marketing books, blogs, work with clients and present marketing training programmes. It's interesting trying to find out what's the new trends are for the future.
I just found the infographic above. It compiles trends from 151 articles, so I thought you would find this interesting!
Over the next few weeks, I'll discuss several of these trends more in-depth - the ones that I think are relevant to your business.
Till next week, Marijke
Are you active on social media platforms such as Facebook and Instagram?
One easy way to make your website more interactive, interesting and up to date is by embedding social media widgets. With this I mean for example a live Facebook, Instagram or Tripadvisor feed.
So instead of just displaying the Facebook or Instagram logo, your website visitors will see your latest posts. It also encourages them to LIKE you, which is what you want!
Do you want to know how to add this to your website? If you have a good content management system, you should be able to do this yourself. Otherwise, get your webmaster to do this for you!
Here are the links with instructions on how to do this:
For Facebook: https://developers.facebook.com/docs/plugins/page-plugin
For Instagram: https://www.instagram.com/developer/embedding/
For Tripadvisor: https://www.tripadvisor.co.nz/Widgets
Till next week, Marijke
20 April 2016: Tourism Marketing Bootcamp Queenstown: learn all about the latest tourism marketing trends.
Don't miss it! A few places left!
Click here for more info!
Till next week, Marijke
This is a great time of year to have a critical look at your most important marketing tool: your website!
Set aside half a day to do this, and keep the following trends in mind:
Simple design: rather than having a site with a lot of elements on a page, keep the design simple and responsive (this means it can be easily viewed on mobile devices too).
Simple design is more user-friendly and pleasant to look at!
Tip: review your website design, and simplify where possible.
More visuals, less text: I don’t know about you, but when I look at a website, an image says more than 1,000 words! Rather than explaining something in a lot of words, why not shoot a little video and show your customers? They help with your conversion too! Large images, videos and slideshows are ‘in’.
Tip: is it time to update your visuals? Add a few videos? Go through your site and see what needs to be updated. Also check what text you can cut out. In other words, 'declutter your site'!
Stick to 1 topic per page (if you can): if you can stick to one topic per page, it’s easier for people to find the information they want, rather than have too much information on one page. Search engines like this too!!
Tip: split your content into individual topic pages and group similar pages under one drop-down header/
Fresh and clear content: rather than have pages and pages of text, try to say it in fewer words, but keep it fresh! Update your content regularly. And yes, once again: Google loves fresh and original content! Sure, if you want to go more in-depth, have a link to a page on your site with more detailed information about a certain topic!
Tip: over time, you have probably added a lot of info on your site. Review your content and rewrite where necessary.
Give people an opportunity to subscribe to news updates and send your customers some information that is of value to them regularly (this can be weekly, monthly or quarterly – depending on the type of business.
Tip: do make this part of your marketing habit (like I do with this weekly marketing tip!
Add share buttons so people can share the content you display (like on the right of this message) on your website either through social media or email.
Scrolling sites: I must admit I’m not a huge fan myself, but you see more and more scrolling sites nowadays. By clicking on links, the site scrolls down to the applicable section lower on the page.
Till next week! Marijke
- See more at: http://www.marketingwhizz.com/weekly-marketing-tip/7-website-design-trends-you-wont-want-to-miss#sthash.dH32N9oH.dpuf
I just got back from a great TRENZ - my 15th! (well, waiting for my flight at Auckland airport at the moment!)
I send wholesalers regular emails newsletters to update them on the products of the Smartourism Marketing Group (www.smartourism.co.nz) and it was great to hear how much they enjoy these updates and find the information useful!
Email marketing can be one of the most effective marketing tools there is.
We are all getting more and more messages into our inbox: emails, newsletters, social media alerts and more. And then there are other communication apps such as WhatsApp, Viber, and Skype.
Ok, so how can you get your email recipients to read your messages?
Here is the latest:
Almost 50% of emails are opened on mobile devices. So it is important that your e-newsletter is easy to read on mobile devices.
Keep it short!
Keep your message short so it’s easy for people to quickly read it and respond where needed.
When sending an e-newsletter, the easiest way is to have an intro, then a link to more detailed information. This will also enable you to monitor how many people read it, which is very valuable information!
If your message is personalised (like the emails you receive from me!), they are likely to be opened 6 times more than without their name.
Make it relevant!
Ensure the message you send is relevant to the person reading it. If it’s not, they tend to delete it. If you have a large database, you could split it in different target groups and tailor your message to their needs.
If you need help with your email marketing, contact us! email@example.com
Have a great weekend & till next week!
Marijke Dunselman. Click here to read more about us!