I love Seth Godin’s quote: “Don’t find customers for your products, find products for your customers!”. Have a think about this quote for a minute… “Don’t find customers for your products, find products for your customers!”.
To me this means identifying specific types of customer groups (niches) and developing a product or service for their needs. This is called niche marketing and is extremely effective. Rather than trying to be everything to everyone, focus on the specific needs of a particular type of customer and the specific products or services you can offer them.
This can create more customers as people tend to search for very specific information that suits their needs rather than search for general information. If you provide this information, they will find you!
Going through the process below to identify your niche(s) can be very beneficial to attract targeted customers.
1. So, have a think who some of your best customers are – I mean, the ones that LOVE your product, are happy to pay the price you ask and tell lots of other people. Can you group them? Write this down.
2. Once you’ve identified these customer groups (or niches), have a think how you can target more of them. What do these people have in common? Do they use similar search words online to find your type of product? Do they read similar blogs or publications? Write this next to each customer group.
3. Why does each of these customer groups chose to come to you? What sets you apart from your competitors? Once you know this, you can use this to appeal to them and to attract more customers.
4. For each group, write down ways to get more of them. Also write down the information they need to make the decision to buy your product or service, including the keywords they would use to find you online. The more specific, the better.
5. Put together a plan to market to your niche(s)! Voila, you’re away with niche marketing!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!