Strategies Marketing Consultancy, marketing planning, marketing tips, marketing inspiration, marketing ideas, marketing plans, marketing training, website marketing
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up

3 Simple ways to increase your Google ranking through your images

13/4/2017

1 Comment

 
Google Images logo
Do you use Google Images? I do! All the time.

As you know, images are a very powerful way to get your message across, especially if you sell a physical product or work in the tourism industry. Great images and fresh new images will keep your website or social media posts interesting to your audience.

Here are 3 ways to improve your Google ranking through images:
1. Optimise images for your website by:
  • Reducing the file size to around 100kb – this way it loads fast. If you have very large image files, you’ll lose a lot of traffic. And Google will put you to the back of the queue too!
  • Save the image with a description (rather than a number), for example a photo of the outside of a hotel should could have a description: Hotel ABC, Queenstown New Zealand.
2. When you upload your images to your website do the following:
  • Add an ‘alt-tag’. This is a description of the photo (including relevant keywords). When you hover your mouse over the images, the ‘alt-tag’ appears. If images are turned off on someones PC or mobile device, the ‘alt-tag’ will still be visible.
  • Add a caption to the photo too! A caption usually is usually placed below the photo.
  • If relevant, add a link onto the image to another page within your site. (Google links internal links too!)
3. Add images to your google places listing.
That’s the listing that appears on the right hand side of the google search. (if you haven’t set up your google my business listing, go to: https://www.google.com/business/ ).
You can simply add images by clicking: "Add a photo" at the bottom right of your listing
Google will send you an update every few months on the performance of your images.
Picture
Google places listing - at the bottom right, you can click "Add a photo"
Picture
..and this is the Google image report
1 Comment
Scotland Guys link
2/3/2021 06:51:21 am

Loved reading thhis thank you

Reply



Leave a Reply.

    Picture
    Picture
    REGISTER FOR FREE MARKETING TIPS!

    Categories

    All
    Advertising
    Apps
    Content Marketing
    Customer Experience
    Customer Service
    Email Marketing
    Grow Your Business
    Marketing Collateral
    Marketing Tips
    Marketing Trends
    Photography Tips
    Planning / Goal Setting
    Presentation Tips
    Product Development
    Sales & Selling Skills
    Segmentation/Customer Groups
    SEO
    Social Media Tips
    Tools
    USP
    Video Marketing
    Website Tips

    Archives

    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013

    RSS Feed


    Author

    Marijke Dunselman. Click here to read more about us!

    Picture
    Marijke Dunselman
    Picture
    Like us on Facebook! We'll like you back!
Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown
New Zealand
info@strategiesmarketing.co.nz
Picture