I just got back from a great TRENZ - my 15th! (well, waiting for my flight at Auckland airport at the moment!)
I send wholesalers regular emails newsletters to update them on the products of the Smartourism Marketing Group (www.smartourism.co.nz) and it was great to hear how much they enjoy these updates and find the information useful!
Email marketing can be one of the most effective marketing tools there is.
We are all getting more and more messages into our inbox: emails, newsletters, social media alerts and more. And then there are other communication apps such as WhatsApp, Viber, and Skype.
Ok, so how can you get your email recipients to read your messages?
Here is the latest:
Almost 50% of emails are opened on mobile devices. So it is important that your e-newsletter is easy to read on mobile devices.
Keep it short!
Keep your message short so it’s easy for people to quickly read it and respond where needed.
When sending an e-newsletter, the easiest way is to have an intro, then a link to more detailed information. This will also enable you to monitor how many people read it, which is very valuable information!
If your message is personalised (like the emails you receive from me!), they are likely to be opened 6 times more than without their name.
Make it relevant!
Ensure the message you send is relevant to the person reading it. If it’s not, they tend to delete it. If you have a large database, you could split it in different target groups and tailor your message to their needs.
If you need help with your email marketing, contact us! firstname.lastname@example.org
Have a great weekend & till next week!
Marijke Dunselman. Click here to read more about us!