If you’re using email marketing regularly, you will know that it’s a highly effective tool to keep in touch with your customers.
In this 2-part series about email marketing, you’ll find out some great tips that will help you increase your open and click through rates. Here we go:
Tip 1: Red click through links draw more clicks than blue links.
Tip 2: A call to action button draws more clicks than a text link. Use a button for your most important call to action.
Tip 3: Make it easy for people to subscribe – just first name and email address is usually enough. If you want more information so you can segment your list in a better way to provide a more personalised message, do keep the info you request of your subscribers to a minimum.
Add subscription buttons to your website and on social media.
Tip 4: Personalised subject lines result in higher click through rates. Hi John, ...
Tip 5: Images and videos increase open and click through rates considerably. Do use a great pic to draw people in! Make a habit of taking photos yourself – easily done on your smartphone – and use these original pics! See my pic of Jessi above :)!
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"Tourism Marketing Bootcamp - Grow your business" 26 July 2017 in Queenstown, NZ.
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