Here's how to set up Google Alerts:
Are you not sure how to market effectively to your customers? Are you reactive in your marketing rather than proactive in reaching your customers effectively? Do you tend to take the easy way out and advertise in random publications? Then read this short article and become more focused!
Step 1: Develop customer profiles for each of your Customer Groups.
In order to target your customers the most effective way, it’s important to first develop a profile of each of your type of customers. For most businesses, we’re talking about 3-5 Customer Profiles. Have a look at your customer list and find commonalities such as age, type of products/services they buy from you, where they live, social media they use, other marketing channels they use, interests, how they heard about you.
If you don’t know some of these commonalities, survey your customers with relevant questions.
Step 2: Prioritise the most profitable Customer Groups. Which ones are the biggest groups and the most profitable ones?
Step 3: Decide on Marketing Channels for each group.
For each Customer Profile, decide how you will target them specifically through the marketing channels that appeal to them and tailor your message to their needs.
Tip: This is a fun and useful exercise to do with your staff!
Have a Happy Easter!
Recently, Nielsen conducted a study on what type of content on websites most influences consumers.
They looked at:
Branded Content - this is content you put on your website yourself about your product or service
User Reviews - these are reviews by your customers of your product
Expert Reviews - reviews done by experts about your product.
On your own website, you will be saying how wonderful your product is, combined with beautiful photography, videos etc. This is all nice, but what people are most influenced by is if someone else says how wonderful you are!
The research indicated that Expert Reviews have the most impact. This could include winning a relevant award or an endorsement by a celebrity.
Idea: a video clip of a credible 'expert' will help your customers make a purchase.
User Reviews are second. This includes sites like Tripadvisor (if you work in tourism) or customer reviews on your website.
So, how could you influence your customers with Expert and User Reviews?
Till next week, Marijke
I've talked about YouTube in previous tips and how it is the world's 2nd largest search engine.
Even more interesting is that currently 30% of online content consists of video. This is predicted to grow to 90%!
Anyway, I use YouTube for workshops I run. It is also a great marketing tool!. We are going to produce some great videos in the near future, and you are hereby invited to be one of the first to subscribe to the MarketingWhizz YouTube Channel.
You won't be disappointed!
Click on the subscribe button on the right hand side of the page: https://www.youtube.com/user/marketingwhizz
Thanks & have a great week!
Marijke Dunselman. Click here to read more about us!