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Do you want rave reviews? Delight your customers! Here's how...

26/4/2018

Satisfied customers are important, but if you manage to delight them, they are more likely to write rave reviews, recommend you to others and come back. If you have an ‘emotional connection’ with your customers by creating a more personalised and memorable experience where they feel special, they are more likely to write positive reviews and recommend you to others.

Here are some ideas to delight your customers:

Be genuinely interested in your customers and hire staff that are caring, warm ‘people people’. If they have a genuine service attitude, your customers will benefit! Lead by example and be clear how you want your staff to deal with customers.
Brainstorm ways to delight your customers with your staff – it gets them engaged and thinking from a customer’s perspective. Ask them to come up with examples of how they have been delighted as a customer before. Then make this part of your customer service standards.
Encourage your staff to be creative in delighting customers. It's the little things that count, the attention to detail.
Personalise the customer experience by anticipating their needs. Find out what they like, how you could help them and go the extra mile to meet those needs. "Test" your own product/experience - or have a mystery shopper do it for you.
Do the unexpected. Great customer service goes a long way, but if you can do something unexpected, you’ll delight your customers even more.
Reply to emails/phone calls/social media enquiries as soon as possible. If you don’t, they are likely to go to your competition and if they reply before you do, they are likely to get the business!
Print off and pin reviews of delighted customers on your notice board. It’s hugely motivating and keeps you and your staff in a positive mood and encourages to do more!

LAST CHANCE to register for the Tourism Business Success Programme starting on the 3rd of May 2018 in Queenstown. 50% funding available for qualifying business. CLICK HERE for more info. Don't miss out and take some time to work ON your business and take it to the next level!

Till next week!
Marijke

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57 content ideas for your blog, social media and newsletters

13/4/2018

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NEWSFLASH: Due to demand, an additional start date is planned for the Tourism Business Success Programme (Queenstown, NZ) on Thurday 3 May 2018. 50% NZTE funding available for qualifying businesses. Register now!
Click here for more info.

And here's this week's tip:
With the information overload that your customers are facing, now more than ever before, you need to present information that is useful, relevant, entertaining, novel and interesting.

When I was trying to think of a topic for this week's tip, I thought you'd like this one!
I found the infographic below with 57 great content ideas.
Have a great weekend! Marijke

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How to rank higher on Google Maps

4/4/2018

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Many people that search for a business like yours could be doing this through Google Maps. Or they may use voice search, a fast-growing type of search.

Say someone searches 'restaurants Te Anau', you'd want your business to come up near the top so people click on it.

There are several simple ways to achieve this. Here's how:

Ensure all your citations (business name, address and phone number) are consistent everywhere on the web – so for example: ensure you use 'Street' in every listing, not some 'St' and others 'Street'. Check all your listings to ensure your citations are consistent.
Add images – ensure each images has a name/title that is consistent with your business.
The more reviews, the better. Ask your customers to review you on Google!
Respond to reviews. Google see this as being interactive with your customers and ranks these listings higher.

Till next week, Marijke

PS: Did you see the article below in last week's Mountain Scene? Due to popular demand, we are planning an extra Tourism Business Success Programme in Queenstown on the 3rd of May 2018.
For more info, go to: www.smartraining.co.nz/2018-tourism-business-success-programme.html

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Do you want rave reviews? Delight your customers! Here's how...

57 content ideas for your blog, social media and newsletters

NEWSFLASH: Due to demand, an additional start date is planned for the Tourism Business Success Programme (Queenstown, NZ) on Thurday 3 May 2018. 50% NZTE funding available for qualifying businesses. Register now!
Click here for more info.

How to rank higher on Google Maps

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Do you want rave reviews? Delight your customers! Here's how...

57 content ideas for your blog, social media and newsletters

NEWSFLASH: Due to demand, an additional start date is planned for the Tourism Business Success Programme (Queenstown, NZ) on Thurday 3 May 2018. 50% NZTE funding available for qualifying businesses. Register now! Click here for more info.

How to rank higher on Google Maps

Categories

Archives

Author

NEWSFLASH: Due to demand, an additional start date is planned for the Tourism Business Success Programme (Queenstown, NZ) on Thurday 3 May 2018. 50% NZTE funding available for qualifying businesses. Register now!
Click here for more info.