What sells? Happy! People don’t remember what you say, it’s how you make them feel! Here are 3 examples of how to make your customers feel happy!
I’ve been keeping an eye of what marketing tactics are being used out there. The ads that seem to go viral are the cute ones and the ones that make you smile, ie happy! And when something goes viral, it means lots of free publicity for your product or service.
Here are 3 examples:
Make them laugh!
For the Marketing for Success Programme we run, I did some research on the type of ads that are the most popular.
Looking at car commercials, one of the most popular ones is the one from VW that got millions of views, way more than the boring ones. All you see is people laughing! Nothing to do with the car, it’s about. Have a look:
Make them feel happy!
You’ve probably heard the song 'Happy' by Pharrell Williams. Musically, it’s not that great, but it’s had nearly 260 million views because it makes people happy! Hundreds of people have made their own “Happy” video and posted them on Youtube.
Puppies, other animals & kids
What else makes people smile and feel happy? Puppies & little kids!
As some of you may be aware, I have a puppy (named Jessi). She’s not that small anymore now: 6 months. But when I take her for a walk, EVERYONE smiles. Puppies just make people happy. It’s quite amazing .. and nice!
Today I met with Melanie and Rex who operate a lovely Boutique B&B in Clyde, Hartley Homestead www.hartleyhomestead.co.nz . We were talking about their positive reviews on Tripadvisor, what people particularly enjoyed about their accommodation, and how so many guests mention their dog Mollie.
And do you remember the 'Charlie Bit Me' video with over 600 million views? (if not, check it out on Youtube)
So, how could you apply this to your business to encourage people to spread your message (viral marketing)?
You could post videos or photos relating to your business that make people feel good & happy! Animals, kids, people laughing, people doing silly things. It works! Brainstorm ideas with your staff - you'll be amazed what they come up with!
Have fun & be happy :)
If you’d like to achieve your goals and get ideas and support to do this, join us on the next Marketing for Success Programme, starting in July. Registrations now open! It’s a lot of fun too! Go to www.smartraining.co.nz for more info & testimonials.
Have a great week, Marijke
Note: I will be on leave for a couple of weeks, so sorry, no Weekly Marketing for the next 2 weeks!
Over the last week, I have been looking at dozens of websites. There are a few things that can be improved easily to make your website more user-friendly and personal.
Here we go:
1. Have your name on your website. It's amazing how many websites don't have a contact person on it! We all like to deal with people (especially if you offer a personalised service such as a tourism product).
2. Have your photo and your staff's photos on the website. It makes it a lot more personal to see who your dealing with! Many websites have 'About us' pages, but only have information about the organisation! Under the 'About us' page, I expect to find information about the people who work there!
3. Make it easy for people to contact you! Have your email address and contact details on every page. It's amazing how many websites don't even have an email address, just a contact form!
4. An email with your domain name is more professional than a gmail or other free account. I have several, for example email@example.com .
And a little plug for the 12-month 'Marketing for Success Programme' starting in July. It's our best programme ever! It's about setting business goals and achieving them! The programme is accredited by New Zealand Trade & Enterprise with up to 50% funding available. Check out www.smartraining.co.nz now! (testimonials & info) You'll love it! (pass it on to others too! Thanks :)
Till next week, Marijke
A couple of weeks ago, I posted a Marketing Tip on how to set up Google Alerts.
One of our lovely readers, Becky Cashman from www.goodbyesandfly.co.nz (Goodbye Sandfly is an all-natural insect repeller - try it, it's gorgeous and works!) emailed me about www.mention.com . Becky monitors what's being written about her business. In the past she's used Google Alerts but found it's not picking up everything, so she started using Mention and it seems to work better.
I've set it up too and it seems to pick up a lot more than Google Alerts.
The first keyword is free, if you want more you pay for it.
So if keeping an eye on what's being said about you or your competition, do give Mention a go!
Till next week, Marijke
Do you use Facebook as a marketing tool for your business - or intend to use it more?
Did you know you can embed Facebook on your website? It encourages people to like your page and it's an easy way to keep your website content up to date!
To view an example of embedded Facebook page, go to the Radfords Motel website: http://www.radfordsmotel.co.nz/radfords-facebook-page.html
Have a great rest of your week!
For ages, I've wanted to be able to write on my office wall. I am a visual person and like to see my ideas on a big wall.
I've been in my office for 7 years and needed a change.
Last Monday, I took the day off. It was the anniversary of my mum's passing a year ago and I just wanted to do something creative, and I did!
I painted one of my office walls a pretty turquoise blue and then covered it with Write on the Wall Paint (from Resene). It was a bit tricky, but I am pleased with the result! The cheerful colour makes me instantly feel happy!
Below you can see the steps in painting my wall (very exciting, I know). The 2-pot mix has to harden for a week, so no writing on it yet!
Below is a chart of the meaning of different colours.
A handy little tool for your marketing material!
Have a great rest of your week!
Marijke Dunselman. Click here to read more about us!