One of the major current marketing trends is personalisation. It's nothing new, but oh so important.
There are many small (tourism) businesses that are run by extremely passionate, competent people. They truly care about providing their customers with a quality experience. You may be one of these people. The service you offer is often very personalised and that’s what your customers particularly like, and what makes you stand out from the bigger businesses.
Yet, I see so many of these businesses not reflecting that personal touch on their website. They don’t really like having their photo or even their name on their website.
This morning I looked at a website of a lodge that offers hosted accommodation. A beautiful property with a high qualmark rating. But there was no “about us” page – no information or photo of the hosts. So these people are offering a very personal product but this doesn’t transpire on their website.
It’s a lot easier to make a connection if you allow your customers to learn a bit more about you. It makes the experience so much more personal and credible. It shows you care. And it will definitely increase your bookings!
So, put information on your website about yourself and your staff. A great example is the About Us page on the Browns Ski Shop website – do click through and see what’s written about each staff member. It makes it much more personal... and they happen to have the best gear and offer great (personalised) service! I’m off there in the next few days to buy new skis!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!