Below is an excellent infographic with some great tips to help you design the perfect logo.
Also, don't forget to research your competition so your logo doesn't resemble theirs! I see a lot of logos looking very similar, so do ensure yours is unique and different.
Coming up in Queenstown:
2 NEW Email Marketing 1/2 day courses for tourism, hospitality and retail businesses:
7 Nov 2017: Starting with Mailchimp: grow your direct bookings
9 Nov 2017: Advanced Mailchimp & Email Marketing Strategy Development
Registrations closing soon! Click here for more info. 50% NZTE funding available.
My grandfather was a tulip grower during the last century and times were difficult in post-war Holland. They lived with 7 children - all girls - near a town that was bombed over 100 times during the war. But him and his brother managed to make a success of their business as they developed half a dozen unique tulip varieties.
Now, some 65 years later, these beautiful tulips are still exhibited at the famous yearly Keukenhof Flower Show in Holland and are sold world-wide.
You can imagine my surprise when I saw this variety - Flaming Parrot - in a garden centre here in Queenstown, New Zealand. (I actually got tears in my eyes..). I planted them last autumn and this is the result.
I have given these bulbs to several friends as a present - with the story of my grandfather who developed this variety. It makes it much more personal and my friends love them too..
By telling a story, you can add value to your product or business. Whether it's the history, the people or whatever the background, it adds an extra dimension, something to remember you by and an emotional connection. Just like with these tulips.
So, what are the stories you can tell about yourself and your business/products?
Till next week, Marijke
Do you operate a business in Te Anau or Queenstown? Then this is your last chance to register for one of the Mailchimp courses NEXT WEEK 25 & 26 October 2017 and 7 & 9 November 2017 in Queenstown. If you would like to grow your direct bookings, then these courses will be invaluable to your business! Click here for more info!
Call to action buttons are an effective way for people to book, register, download or whatever you want them to do on your website. When you look at a website, your eye is automatically drawn to buttons that stand out.
Here are a 5 tips to ensure you have the best call to action buttons on your website:
1. Action-packed words. The words you use on your button will encourage people to click. Keep the sentence short, but ensure they have meaning (rather than just ‘click here’). A sense of urgency works well too. For example:
- free 15-day trial
- reserve your seat now
- book now
- shop the 2-day sale
- download whitepaper
- take this course
2. Location on your website. The location of the button is vital! The best location is at the top of the page or near the top. And ensure you have a call to action on each page!
3. Large and legible text. Use a simple, easy to read font.
4. Size of button. Ensure your button is large enough to stand out with a bit of white space around it.
5. Colour of button. The best colours are green or orange. If these colours don’t work with your branding, just ensure you use contrasting colours so they stand out.
So, spend a bit of time improving the action buttons on your website for improved sales!
Have a great weekend, Marijke
Do you check your emails on your mobile? Chances are you do. And so do the majority of people. You have a spare minute and quickly scan your emails to see whether any of them should be read now.
You see 3 lines (take your phone and have a look):
So check your name is recognisable and ensure your subject lines attract the attention you want!
Click here for info on Mailchimp Email Marketing Courses in October 2017 in Te Anau and Queenstown, NZ- register now!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!