Travel bloggers and social media influencers can be very beneficial in promoting your tourism business to a large group of people as they share stories and photos to their thousands of followers. They usually combine blogging with posts on Instagram and Facebook.
They can also dramatically help you increase your number of followers and provide great exposure for your business.
Some do it professionally and make money through advertising, sponsorships or get paid to write about you. Others blog their way around the world and get free accommodation and activities this way. Either way, working with them can be very successful.
Here are some tips to make to ensure the blogger or Instagrammer will meet your expectations.
Whether you approach them, or they approach them, research them before you talk or to them, research them first:
Overall: do your product ‘fit’ with this influencer?
After doing this research, it’s time to approach them or get back to them. Ask them:
Some bloggers will provide you with a proposal, others are very casual. By doing the research above, you’ll be able make a more informed decision as to whether you’d like to work with them!
Till next time, Marijke
User-generated content is hugely powerful. It's when customers share photos and their experience about your business on social media. It's 'word-of-mouth marketing' and it's free! It works because it's much more credible when your customers say nice things about you than when you do it yourself.
So how can you make it easy for customers to share positive photos about your business or experience?
It's simple. Create a photo opportunity at your business location that people can't resist. It can be a funny board with a hole for their face (cheesy, I know, but people love them!). If you do this, ensure it has your business name, website address and hashtag so it's easy to share.
Another idea for a photo opportunity is a large 'prop' of some sort, something unique, cute, funny beautiful etc. I was at Houston, Texas yesterday and just had to take a pic of these huge cowboy boots (about 2m tall). What could you come up with for your business that people would want to take photos of?
Generate a simple, short hashtag that relates to your business. To encourage people to use your hashtag, you could start a competition and offer a prize for the best photo with that hashtag.
PS, have you checked out the new Tourism Business Success Programme yet? Click here for information about this exciting 9-month programme that will help you take your business from where you are now to where you want it to be! Only 10 spaces per location - registrations are now open!
Till next week, Marijke
Video, whether recorded or live, is becoming more and more important in social media. Did you know that:
Most tourism businesses are using Facebook, Youtube and Instagram, and those targeting the younger demographic also use Snapchat. All these platforms have a live streaming option: Facebook live, Youtube live, Instagram live and Snapchat.
If you do decide to use live streaming, make sure you let your audience know beforehand!
So, have a go - it may take a little practice, but once you get into the habit of making (short - no more than 2 mins) videos, you'll reap the rewards! I’m making a video myself at the moment and will share it with you in the coming week. Watch this space!
I've found a little video that explains how to make a simple video using your i-phone. The filming quality of newer model smartphones is so good these days, that you can easily make a video yourself. And it looks authentic rather than too polished!
I was amazed to hear that a friend ofmine was recently interviewed (and filmed) by a journalist for TV using a smartphone!
Here's the tutorial. Till next week, Marijke
My grandfather was a tulip grower during the last century and times were difficult in post-war Holland. They lived with 7 children - all girls - near a town that was bombed over 100 times during the war. But him and his brother managed to make a success of their business as they developed half a dozen unique tulip varieties.
Now, some 65 years later, these beautiful tulips are still exhibited at the famous yearly Keukenhof Flower Show in Holland and are sold world-wide.
You can imagine my surprise when I saw this variety - Flaming Parrot - in a garden centre here in Queenstown, New Zealand. (I actually got tears in my eyes..). I planted them last autumn and this is the result.
I have given these bulbs to several friends as a present - with the story of my grandfather who developed this variety. It makes it much more personal and my friends love them too..
By telling a story, you can add value to your product or business. Whether it's the history, the people or whatever the background, it adds an extra dimension, something to remember you by and an emotional connection. Just like with these tulips.
So, what are the stories you can tell about yourself and your business/products?
Till next week, Marijke
Do you operate a business in Te Anau or Queenstown? Then this is your last chance to register for one of the Mailchimp courses NEXT WEEK 25 & 26 October 2017 and 7 & 9 November 2017 in Queenstown. If you would like to grow your direct bookings, then these courses will be invaluable to your business! Click here for more info!
Two weeks ago, I posted the Top 2017 Marketing Trends. The most mentioned trend in posts about 2017 Marketing Trends is Video (see last week's article). The second largest trend is Content. This is not really a new trend as creating fresh content for your website has been an important factor for improving your website's SEO for years.
But it doesn't hurt talking about content for a bit. The easiest way to update your website and social media is visual content. Videos, stunning photos and infographics. Above is an example of an infographic. It's a great way to display content in a visual way. We are faced with so much information on a daily basis, that we've become a bit lazy when it comes to reading text. If information can be displayed in a more visual way, we are more likely to absorb it.
So, include updating your website and social media weekly in your marketing planning with information that is relevant and interesting to your audience.
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!