Below is an excellent infographic with some great tips to help you design the perfect logo.
Also, don't forget to research your competition so your logo doesn't resemble theirs! I see a lot of logos looking very similar, so do ensure yours is unique and different.
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As I’ve just changed the physical location of my office (remember, I sold my office building!), I need new business cards. It’s a perfect opportunity to rethink this useful little piece of great marketing collateral!
Here is a short guide to what I think needs to be on a card and the way it could look:
Ensure all relevant information is on there:
o Title (eg Manager)
o Phone (ensure it has your country code, ie +64 in front of it if you deal with overseas clients)
o Mobile phone (same as above re the country code)
o Physical address (include your country too!)
o Postal address
o Website address
o Social media pages (if applicable)
o Skype address (if applicable)
Look and feel:
o Use great quality paper (I have a fettish for nice paper and only use the best, in fact, my cards have a laminated finish…nice!)
o Use a consistent font for all your marketing material (incl website)
o Use your brand & colours
o Real estate agents do it (sometimes) and I’ve seen sales people do it too: a photo of yourself on your card. Most people don’t like it, but it’s the best way for people to remember you! My brother had a business card once (this is 8 years ago and I still remember it!) that had a photo on the back, but more a black and white one. (see pic below). Quite classy and it made people remember him! I might try that for my next business card!
o If you want to be more creative, you can get business cards with all sorts of effects: cut in a particular shape. Say you sell cards; you can get it cut into a car shape. Or embossed, with a hole in it etc.
o QR codes are still valid. If you use these, ALWAYS mention what they are referring to. For example they can scan to a mobile website, to your contact details, your phone number, a video clip etc.
So, the next time you need a new business card, put a little thought into developing it!
Till next week, Marijke
For ages, I've wanted to be able to write on my office wall. I am a visual person and like to see my ideas on a big wall.
I've been in my office for 7 years and needed a change.
Last Monday, I took the day off. It was the anniversary of my mum's passing a year ago and I just wanted to do something creative, and I did!
I painted one of my office walls a pretty turquoise blue and then covered it with Write on the Wall Paint (from Resene). It was a bit tricky, but I am pleased with the result! The cheerful colour makes me instantly feel happy!
Below you can see the steps in painting my wall (very exciting, I know). The 2-pot mix has to harden for a week, so no writing on it yet!
Below is a chart of the meaning of different colours.
A handy little tool for your marketing material!
Have a great rest of your week!
So you need a new brochure or website… Many businesses just go to a designer and get it done.
I would advise you to stop and plan your new material before you call your designer.
Here are three questions to keep in mind:
1. Who am I trying to attract? Be as specific as you can when describing your target market(s) and ensure your marketing material (ie website, brochure etc) appeals to this market. The more you can appeal to them through imagery, wording (what ‘problems’ are you solving for them), the more they are likely to take notice of your material.
2. What information are my customers looking for? Ensure all relevant information can be found on your promotional material/website. If you can’t fit it all on a brochure (and you’re likely not to!) just redirect them to your website. Give them as much relevant information as possible, including your points of difference (make sure you are different from your competition!), prices, detailed product descriptions, great photos, testimonials, info about your company etc. Provide them with all the information they need to convince them you are selling a great product and for them to make a buying decision.
3. What do I want my customers to do? (I.e. what do you want to achieve with your marketing material?) You may want people to contact you so you can interact with them and start the sales process, you may want them to book or buy your product online, to register for a newsletter, or you may want them to tell you how they found you…
Whatever it is you want them to do, make it easy for them. Provide a call to action on each page. Ensure your contact details are on each page too and make it easy to contact you through email, mobile website (QR code!) an 0800 number or in person.
So, have a look at the questions above and how they apply to your website and other marketing material. The next time you update your brochure or website, ensure the questions above are answered.
Till next week, Marijke
There has been a lot of debate about QR codes and whether people are using them.
The main issue is that they have been used mostly in the wrong way. Here are the main reasons:
You may see them in brochures and on adverts in the paper. Often though, you have no idea what they will direct you to, so you’re not using them.
I do scan them (out of curiosity) and the majority of the time, they go to the main website of the business that is not even mobile friendly! (i.e. you have to enlarge the text to be able to read it, the site is not optimised for mobile use).
With more people now using the internet on their mobile phones than laptops of computer, QR codes could have very good uses.
I use them with my clients with success.
So no, QR codes are not dead!
Here are a few tips:
- ALWAYS let people know where the QR code leads them. This could be a website, page with a deal, booking website, sign up form, video, discount coupon, phone number etc.
- ALWAYS ensure your website is mobile friendly. (if you need help with this, contact us! firstname.lastname@example.org )
- Include a call to action (scan this code to receive a free gift with your purchase).
- Test your QR code!
- The best size is a square inch, best colour is black, and leave a white border around it for easy scanning.
- It’s a great way to track campaigns!
PS: Check out the video below - what a cool way to use QR codes!!
Have a great rest of your week!
Marijke Dunselman. Click here to read more about us!