Exactly one year ago, I wrote about the Westjet Christmas video that ended up receiving almost 40 million views. It's a brilliant marketing campaign that cost relatively little if you think of the goodwill and viral marketing this campaign has achieved! If you can't remember, click here to view it again (it's worth it!).
Now, a year later, Westjet has produced a similar campaign, see video below. The theme is the same, and in just a couple of weeks, it's already received near 3 million views. It's a great idea that if you have a successful campaign, to come up with a "follow up campaign" - continuing the story if you like.
So, have a think about the successful campaigns you have run and what follow up campaign you could come up with! (brainstorming with your team gets great results!)
Good luck with your final Christmas preparations!
Kind regards, Marijke
Marijke Dunselman. Click here to read more about us!