Denver the Guilty Dog... how they made $$ from the video

Do you remember way back in September last year, I posted the article on viral marketing and the video about Denver, the Guilty Dog? The video had 29 million visitors at that stage. This has now grown to over 33 million.

I thought the cat snack manufacturer (Friskies) would have capitalised on the publicity of their product (and they've probably tried...), but something else has happened that is now making money for the makers the video. It's very clever!

Check out the video again. Towards the end of the video, you'll see a link appear at the top left of the video.

This is a great example of a product development initiative as a result of viral marketing. What do you think?

Till next week, Marijke
(PS Sorry about this tip being late! We had 2 Marketing Planning Bootcamps in Te Anau and Queenstown this week that kept us very busy!)