Are you using Facebook for your business? It works particularly well if you can create a ‘community’ for your business, product or service.
Here are a few tips to successfully engage your customers on Facebook.
Tip 1: Ask questions
One of the easiest ways to engage with others on Facebook is to ask questions. People love to talk about themselves and offer their thoughts. The more comments and "Likes" you get on your posts, the more likely they are to appear higher in users' feeds.
Ask questions starting with Would, Where, Should etc.
These questions drive “Likes” as fans will use “Like” as a way of voting yes on a question.
Keywords such as "where," "when," "would," and "should" spark the highest level of engagement on Facebook. "Would," in particular, drives spikes in "Likes" due to fans using "Like" as a way of voting yes on a question.
Tip 2: Interact and engage
When people write comments on your posts or wall,
participate in the discussion. Again, the longer a thread is, the higher it will likely rank in your fans' Facebook news feeds.
Tip 3: Make it interesting!
Use relevant photos, videos, coupons etc. instead of just posting items with text. They love visual items. They tend to forward interesting items to others.
Photos of staff and ‘behind the scenes’, photos of customers enjoying your product or service etc.
Tip 4: Include links within posts
Link to news items on your website and if you use Mailchimp for newsletters, you can automatically post them to Facebook and your website. This is an easy way to spread information simultaneously through a variety of channels.
Tip 5: Encourage people to ‘Like’ your Facebook page
Always ask your customers to’ Like’ your Facebook page through newsletters, your website, email etc.
Please like ours... Go to: https://www.facebook.com/MarketingWhizz
Tip 7: Facebook ‘guidelines’ for staff
If you have other people in your company posting information to Facebook, ensure you have guidelines on what information to put on and what not. Don’t forget that whatever is posted on Facebook is a reflection of your business! Also watch grammar and spelling!
Till next week, Marijke
PS: are you using Facebook for your business? If so, how successful is it for you? (you can leave a comment below)
Marijke Dunselman. Click here to read more about us!