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Here's your challenge: make a video (on your smart phone) and increase your sales!

21/7/2016

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It is a fact that having a video on your homepage increases conversion rates. Videos can showcase whatever you’re selling a lot better than a still image can. Not only for tourism products, but all sorts of  other products or services.
For example:
I have always had a fetish for nice paper. If I want to spoil myself, I buy nice notebooks, paper, folders etc.
Last night, I was looking at the kikki.k online shop and clicked on this notebook.
It shows still images of lovely notepaper, and then a short video which showcases the video really well.  (see video on the right). Needless to say, I bought the notebook!
This is so simple to do yourself!

Don't miss the next Tourism Marketing Bootcamp in Queenstown on 4 August 2016.
Click here for more info!


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Another example is this ad for a US$300,000 Bentley. It was filmed last year with an Iphone S5 and Ipad Air. Wow! Of course they were professional camera people, but it does show you that the image quality of a smart phone is great for a simple video!

So, my challenge to you is to put together a short video for your website by the end of next week.
I will do so too and post it on this website. It only needs to be short (no more than 2 minutes).
If you email me your video, I am happy to give you feedback and post it on this website (if that's ok with you!)

If you don't have a Youtube Channel for your business, the video below will show you how to do it!
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