Did you know that women influence 90% of all travel decisions - and close to 90% of all consumer buying decisions as well? (the guys reading this will probably nod…)
Girls like to shop, that’s no secret. We also think differently than men and make buying decisions in different ways men do.
A few things to keep in mind when you work on your website content, social media, put together brochures or any other marketing for your business:
Is your marketing meeting these needs? Does your website provide enough detailed information? Does it encourage your customers to communicate with you? Does it say anything about the people working in the business?
If you keep women in mind in marketing your business, more will buy or book your product and your business will grow!
NOTE: registrations are now open for the 2016 Marketing for Success Programme. Click here for more info! Limited spaces!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!