Marketing is all about making customers feel good so they buy (more) from you!
What people remember most about a holiday or other customer experience is the people that they're dealing with.. how they are treated at accommodation places, in shops, restaurants and activities etc. If you are treated with friendliness, and a high level of customer service, that's what makes you want to go back. It makes you feel good!
I know I've mentioned this before, but the easiest way to achieve this is to hire people with enthusiasm and passion for what they do. The skills can be learned (do ensure you train them, though :)
I was looking on Youtube and found this little video which reminded me of my 'random-act-of-kindness-when-I'm-downtown-Queenstown'.
Living in a tourist town, I feel it's important to be friendly to visitors and make them feel welcome. One easy way to do this is when you see a couple taking a photo of each other, I ask them if they'd like me to take the photo for them. They always do and walk away happy.
Click here to learn more about the FREE 2-hour tourism marketing workshop:
Effective ways to grow your international visitor numbers!
(4 Sept 2014 in Lumsden and 5 Sept in Invercargill)
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!