As I’ve just changed the physical location of my office (remember, I sold my office building!), I need new business cards. It’s a perfect opportunity to rethink this useful little piece of great marketing collateral!
Here is a short guide to what I think needs to be on a card and the way it could look:
Ensure all relevant information is on there:
o Title (eg Manager)
o Phone (ensure it has your country code, ie +64 in front of it if you deal with overseas clients)
o Mobile phone (same as above re the country code)
o Physical address (include your country too!)
o Postal address
o Website address
o Social media pages (if applicable)
o Skype address (if applicable)
Look and feel:
o Use great quality paper (I have a fettish for nice paper and only use the best, in fact, my cards have a laminated finish…nice!)
o Use a consistent font for all your marketing material (incl website)
o Use your brand & colours
o Real estate agents do it (sometimes) and I’ve seen sales people do it too: a photo of yourself on your card. Most people don’t like it, but it’s the best way for people to remember you! My brother had a business card once (this is 8 years ago and I still remember it!) that had a photo on the back, but more a black and white one. (see pic below). Quite classy and it made people remember him! I might try that for my next business card!
o If you want to be more creative, you can get business cards with all sorts of effects: cut in a particular shape. Say you sell cards; you can get it cut into a car shape. Or embossed, with a hole in it etc.
o QR codes are still valid. If you use these, ALWAYS mention what they are referring to. For example they can scan to a mobile website, to your contact details, your phone number, a video clip etc.
So, the next time you need a new business card, put a little thought into developing it!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!