The key to achieve tourism distribution success is not rocket science, but it does take a bit of work. The key is to spread your distribution and risk and not put all your eggs in one basket.
A few years ago I had a client come to me who said he’d lost 45% of his business. The reason: he received 45% of his bookings from one supplier, who decided to go into competition with him.
Your online (and offline) visibility is essential so that your potential customers learn about you when they’re planning their holiday. A well thought-through distribution strategy is therefore essential.
Successful businesses spread their distribution by selling their products through:
Set specific goals of what you want to achieve and get into the habit of spending a few hours each week – preferably the same day/time - to work ON your business. You will achieve the things you set out to do and build a successful business.
If you need help with this, consider getting a coach or join one of our tourism business success programmes. (note: the next Tourism Business Success Programme starts next week on the 29th of August 2019 - register now!)
Marijke Dunselman. Click here to read more about us!