First of all, what is a blog?
"A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style."
And YES, I think you should blog! Why, you may ask? Apart from posting on social media, writing blog posts is even more work.. and you may feel you aren’t into writing.
Blogging is a way to ‘talk’ to your customers, to tell them stories about your business, your area, the things that you’re passionate about (that would appeal to your customers). These stories add a lot of value to your website, which is your most important marketing tool!
Don’t despair, it’s not difficult. But it is about creating a new and consistent habit. If you’re not going to commit to writing a blog post say once a month, don’t bother even starting.
Keep in mind the ‘conversational and informal style’. Write as if you’re talking to your customers. What do you talk to them about? What are you passionate about?
Say you run an accommodation business and your passion is walking. In your blog you could describe the great walks in your area and add some photos you’ve taken along the way. Or you’re into golf, write about the golf courses in your area. Or photography may be your hobby, provide tips on how to take amazing pics in your area. Etc. etc. etc.
So how do you start a blog? The easiest way is to add a blog page to your existing website (like this one).
Plan to write a little article say once a month. Before you know it, you’ll have created this really great content that is of interest to your customers on your website. It’ll create a connection and rapport. It a way to personalise your content and share it with your customers.
Oh, and it’s also really good for Search Engine Optimisation! Google loves original, regularly updated content on websites.
So, what are you waiting for?
Find some inspiration by researching other people’s blogs and plan the topics that are of interest to you and your customers!
Tourism Business Success Programme: 9th May start
This is a great time of year to work ON your business.
The Tourism Business Success Programme is a 9-month intensive course for tourism businesses that will help you take your business to the next level, work smarter and learn about the latest trends.
The next course starts next week, 9th May in Queenstown. Click here for more info, registrations closing on Monday.
If you have any questions, call me on 021-456451
Marijke Dunselman. Click here to read more about us!