Video as a marketing tool was big in 2016, it's going to be even bigger in 2017! The main issue for businesses is to find the time, budget and skills to make videos.
Below are a few video trends to ponder. Check out the video stats at the end of this article!
So, should I try to create videos in-house or outsource?
I'd say, preferably a bit of both! Professional videos look great and are always a good idea. But if you want more video content and your budget doesn’t allow that, just do it in-house! Today's buyers want short, easily consumed, informal content. Attention spans are short. Consumers want videos that feel as if they were created by real people, and they want more of them. So have a go! Most smartphones take great videos!
How about a call to action at the end? Videos are becoming more and more interactive. Rather than just explaining a product, a testimonial, promoting an event or an instructional video, you should always have a call to action at the end of the video (or where it applies). You can easily add links in the video that people can click for more info.
Should I customise my video for my different audiences?
Yes! If you have several types of customer groups, develop a few videos aimed at each of these groups. Videos will appeal more if your customers can relate to it.
How do I actually get this done? I am sooo busy!
Set a goal of producing say two short (90 seconds is enough – people have short attention spans) videos yourself this summer!
Learn to make videos yourself – it’s a great creative and fun skill to have! Or get one of your staff that is interested to do it. The next time you employ a new team member – you could make this skill a requirement.
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!