Strategies Marketing Consultancy, marketing planning, marketing tips, marketing inspiration, marketing ideas, marketing plans, marketing training, website marketing
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up

Weekly Marketing Tip 12 Sept 2013 Stay in touch, but not too much! (how to avoid people unsubscribing)

13/9/2013

0 Comments

 
I recently attended a business and marketing conference in the US. There were some amazing speakers and I got a lot out of it.

The speakers were obviously given the database of conference attendees and a number of them have started to send me their e-newsletters.

One of them sends me a lot of emails, almost daily in fact. It is interesting (about social media) but it’s just too much. I can’t handle that much information every day. I just don’t have the time!
So I’ve unsubscribed...

Do you have a database of (potential) customers you keep in this with?  If so, good for you! Great even! I do encourage you keep in touch with them. But make sure you don’t overload them with information.

There is no rule of how often you should send your
customers an e-newsletter. That depends on the amount of information you provide, how often your clients may buy from you and the type of business you have.

You may get daily emails from ‘deals websites’ that
provide daily specials. And you may be fine with that. Or a quarterly update with specials from a resort you’ve visited in the past. That’s ok too.

But if this resort started emailing you daily or even weekly, you may find this annoying and you decide to unsubscribe.
So, to ensure the people on the database don’t unsubscribe and get more people to subscribe, ensure that you:

  • Provide relevant information to your subscribers

  • Don’t overload them with information (less is usually more – you can always
    provide a snippet with a link to more information)

  • Ask them how often they’d like to receive your e-news (if you’re not
    sure)

  • Test! Try sending e-newsletters more or less frequently and see what
    happens.

  • Check the statistics of your newsletter: the open and click rates. This will
    give you an indication of how many people actually read your newsletter

  • Plan your e-newsletter schedule and make it a regular event. If people
    subscribe to your e-newsletter, they are interested in what you have to say and
    expect to be sent something!
This “Weekly Marketing Tip” is sent to you once a week. I only send you 1 tip that you can quickly read it and use in your business.  I try not to overload you with information.

Till next week! Marijke
0 Comments



Leave a Reply.

    Picture
    Picture
    REGISTER FOR FREE MARKETING TIPS!

    Categories

    All
    Advertising
    Apps
    Content Marketing
    Customer Experience
    Customer Service
    Email Marketing
    Grow Your Business
    Marketing Collateral
    Marketing Tips
    Marketing Trends
    Photography Tips
    Planning / Goal Setting
    Presentation Tips
    Product Development
    Sales & Selling Skills
    Segmentation/Customer Groups
    SEO
    Social Media Tips
    Tools
    USP
    Video Marketing
    Website Tips

    Archives

    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013

    RSS Feed


    Author

    Marijke Dunselman. Click here to read more about us!

    Picture
    Marijke Dunselman
    Picture
    Like us on Facebook! We'll like you back!
Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown
New Zealand
info@strategiesmarketing.co.nz
Picture