Weekly Marketing Tip 12 Sept 2013 Stay in touch, but not too much! (how to avoid people unsubscribing)
I recently attended a business and marketing conference in the US. There were some amazing speakers and I got a lot out of it.
The speakers were obviously given the database of conference attendees and a number of them have started to send me their e-newsletters.
One of them sends me a lot of emails, almost daily in fact. It is interesting (about social media) but it’s just too much. I can’t handle that much information every day. I just don’t have the time!
So I’ve unsubscribed...
Do you have a database of (potential) customers you keep in this with? If so, good for you! Great even! I do encourage you keep in touch with them. But make sure you don’t overload them with information.
There is no rule of how often you should send your
customers an e-newsletter. That depends on the amount of information you provide, how often your clients may buy from you and the type of business you have.
You may get daily emails from ‘deals websites’ that
provide daily specials. And you may be fine with that. Or a quarterly update with specials from a resort you’ve visited in the past. That’s ok too.
But if this resort started emailing you daily or even weekly, you may find this annoying and you decide to unsubscribe.
So, to ensure the people on the database don’t unsubscribe and get more people to subscribe, ensure that you:
Till next week! Marijke
Marijke Dunselman. Click here to read more about us!