Strategies Marketing Consultancy, marketing planning, marketing tips, marketing inspiration, marketing ideas, marketing plans, marketing training, website marketing
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up

What a great innovative promotion to grow your business and create community goodwill!

14/11/2014

0 Comments

 
Yesterday, I was Skyping with my sister in Holland and she was telling me about this amazing promotion their local supermarket was doing.

It’s so good, we thought you’d enjoy hearing about it!

In the town they live, there are two large competing supermarkets. One is the market leader and has the larger market share, the other one has a lesser profile.

The one with the lesser profile has come up with an amazing promotion that has taken a lot of business away from the market leader.

This is what they did.

Do you know those sports people cards that you can collect and stick in a book? Kids love them!

This supermarket went a step further.

Instead of having famous sports people on the cards, they made the local kids the stars. They contacted all the local sports clubs (soccer clubs, hockey clubs etc.) and asked them if they wanted to join the promotion. They then took photos of all the teams and each kid individually – quite a job!

They produced free albums (see photos above) with the names of the kids and the clubs. For every appr. $ 20 spend, you receive a set of stickers with photos of the kids in a particular club. All local kids are frantically collecting and exchanging these stickers.

All local sports clubs have fully endorsed this promotion, resulting in huge amount of free publicity for the supermarket as well as community goodwill. It isn’t just great fun for the kids, but a great promo for the clubs too!

My sister was saying how the kids hassle their parents to shop at this supermarket and the other one is much quieter.

The supermarket also offers additional products (at a cost) such as a poster with the photo of the team and the kid, mugs with photo etc.

What a great way to get more customers! I’m sure it’s paying off for them!

So, creative and innovative marketing is a great way to increase your profile, sales, goodwill and loyalty! What could you do in your business to stand out?

Re the DIY Marketing Real Estate – my story: there are some exciting developments and I hope to be able to give you some positive news very soon!

Have a great weekend & till next week!

Marijke

Registrations now open for the 2014/15 Marketing for Success Programme. Click here for info! Don't miss it if you want to learn all about tourism marketing, social media, set and achieve your goals.

0 Comments



Leave a Reply.

    Picture
    Picture
    REGISTER FOR FREE MARKETING TIPS!

    Categories

    All
    Advertising
    Apps
    Content Marketing
    Customer Experience
    Customer Service
    Email Marketing
    Grow Your Business
    Marketing Collateral
    Marketing Tips
    Marketing Trends
    Photography Tips
    Planning / Goal Setting
    Presentation Tips
    Product Development
    Sales & Selling Skills
    Segmentation/Customer Groups
    SEO
    Social Media Tips
    Tools
    USP
    Video Marketing
    Website Tips

    Archives

    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013

    RSS Feed


    Author

    Marijke Dunselman. Click here to read more about us!

    Picture
    Marijke Dunselman
    Picture
    Like us on Facebook! We'll like you back!
Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown
New Zealand
info@strategiesmarketing.co.nz
Picture