Last week, I flew back to NZ through Dubai. It's a large busy airport with many eating outlets.
There was a young man (see pic above) who was trying to get people to come to the restaurant he works for, located one floor above - accessible by elevator only.
Not the greatest location...
The way he was trying to get people to come to the restaurant was as follows: He had a big smile :) and held an ipad with great photos of the food they offered.
He walked up to us and you couldn't help but look at the appealing food photos on the i-pad he was holding. As he talked, he flicked through the photos.
A simple but very effective way to sell! An image says more than 1,000 words, and combined with a great smile, he managed to get a lot of people through the door!
Is there a way you could use this tool for your business?
If you have a restaurant with someone standing outside to attract customers (like they do here in Queenstown), this would be a great way to interact with people - rather than just stand there and smile.
If you have another type of business and you have an i-pad (or smartphone with you), why not load some great images or a brief presentation? So when people ask you what you do, you can show them!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!