 I have clients who are given dozens of calendars each Christmas by their suppliers. I’ve asked them what they do with them. They keep one nice one, give a few away to staff or whoever wants them, and the rest goes in the bin!
The only ones they keep have images or other content that appeals to them. Have you ever received corporate gifts? These could be bottles of wine, mugs, pocket knives, clocks, business card holders, pens, bags, umbrellas, t-shirts, caps with….the company logo plastered all over it! To be honest, I don’t really want to walk around town with my bank’s logo on my umbrella, or have a business card holder with someone else’s logo on it. And what about all those nice satchels you get at conferences and events? Do you EVER reuse them? I want something that I like myself, with no logo on it or just a very subtle one that is not obvious… Last year, I received a Rosemary plant in a pot from one of my clients. It sits on my balcony at work, and when I see it or water it, I remember who gave it to me. And it doesn’t have a logo on it Another client gave me nice hand cream and soap for the bathroom. Same as the above: I do remember who gave it every time I use it. A corporate gift, especially a Christmas gift should be given with the recipient in mind. They will remember you more if you give them something they want. It is supposed to be something nice for them, not you! It doesn’t need a huge logo on it! So, it’s only 82 days till Christmas. Brainstorm with your staff and surprise your clients with an original gift this year! Have a great weekend! Marijke
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After last week's tip about QR (Quick Response) codes, several people asked me how they could generate one themselves. I've made a little video on how to do this (free!). Have a great rest of your week! Marijke  Scan to register for the FREE Weekly Marketing Tip!
There has been a lot of debate about QR codes and whether people are using them. The main issue is that they have been used mostly in the wrong way. Here are the main reasons: You may see them in brochures and on adverts in the paper. Often though, you have no idea what they will direct you to, so you’re not using them. I do scan them (out of curiosity) and the majority of the time, they go to the main website of the business that is not even mobile friendly! (i.e. you have to enlarge the text to be able to read it, the site is not optimised for mobile use). With more people now using the internet on their mobile phones than laptops of computer, QR codes could have very good uses. I use them with my clients with success. So no, QR codes are not dead! Here are a few tips: - ALWAYS let people know where the QR code leads them. This could be a website, page with a deal, booking website, sign up form, video, discount coupon, phone number etc. - ALWAYS ensure your website is mobile friendly. (if you need help with this, contact us! [email protected] ) - Include a call to action (scan this code to receive a free gift with your purchase). - Test your QR code! - The best size is a square inch, best colour is black, and leave a white border around it for easy scanning. - It’s a great way to track campaigns! PS: Check out the video below - what a cool way to use QR codes!! Have a great rest of your week! Marijke |
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AuthorMarijke Dunselman. Click here to read more about us! 
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