Do you run a tourism business in the Christchurch or Canterbury region? Then don't miss the next Tourism Business Success Programme. Start: 5th December 2018 in Christchurch. Click here for more info!
Whether you travel for work or for pleasure, long haul travel can be a bit of a mission.
I’ve travelled from New Zealand to Europe dozens of times. From Queenstown, this takes between 31 and 41 hours. As I am a fussy traveller, over the years I’ve managed to make it into a more pleasant experience. This means a more comfortable flight and arriving (relatively) fresh at the destination.
Here are my best tips:
If you have any more tips, share them in the comments box below!
Your customers are likely to be taking LOTS of photos of their experience with you, especially if you work in the tourism industry.
These pics could be a great in helping you promote your business as UGC (User-generated content) is much more credible than photos you post yourself.
Instagram is a great social media platform as it is so visual (and you can post pics onto Facebook with just one click).
So, how could you use the photos your customers take of your product/experience?
The easiest way is to ‘repost’ them.
Is reposting legal?
It’s not legal to repost an image without asking permission to the owner of the image as they have the copyright.
What you can do though, is generate a branded hashtag with your business name and add it to your profile. Say something like: Tag #smartrainingnz to share your photos with us and give us permission to re-post.
If you then repost the photo, make sure you credit the image to the owner.
How to repost?
You need to find a separate app to repost photos to Instagram as it is not possible through Instagram itself.
There are a number of apps your can use to repost an image. I use “Repost for Instagram”. If you use Buffer.com for your social media scheduling, you can also repost through this software.
Promote your hashtag
Ensure you promote your hashtag clearly:
Have a go! You’ll increase your following and increase credibility because your customers are sharing their experiences of your product!
NOTE: Final plug for the Tourism Business Success Programme starting on the West Coast (NZ) with the Strategic Planning Day on 18th Oct 2018. Don't miss it!! Go to www.smartraining.co.nz for more info. 50% funding available.
Till next week, Marijke
When you’re on holiday somewhere, do you ask locals what their favourite restaurant is, what the best walk is, what the best activities are etc? I sure do!
Word of mouth marketing is one of the most powerful ways to market your product.
Recently, we stayed in a lovely ‘villa’ in Tuscany, just outside of Florence. It was a wonderful experience, the main reason being that the service exceeded expectation and was very personalised. They were interested in where we were from, gave us lots of tips on what to see and do, and also gave us a sheet with their favourite local restaurants. This was very helpful as there is a choice of nearly 2,000 restaurants in Florence!
For locals who work in tourism and are in contact with your customers, it is highly beneficial to know the local products as people will ask them for advice. But not just for people working in tourism, as any local is likely to talk to visitors.
So, what can you do for locals to get to know you and recommend you?
What's in it for you?
Till next week, Marijke
Just back from a trip to Europe... A holiday in a different environment is a great way to recharge, and also to find some brilliant innovative marketing ideas....
One small Italian restaurant we visited had a novel way of charging for wine. It was lunch time and we just wanted a glass of wine or maybe one and a half, not a whole bottle.
We asked the waiter for a wine suggestion. He said, how about I put the bottle on the table, and you only pay for however much you drink.
This was perfect!
They offered the opportunity to just pay for how much you actually drunk, rather than charging per glass or a whole the bottle. We had a glass of lovely white wine and decided to have a little bit more.
When it came time to pay, the waiter put a ‘measuring stick’ (see pic above) next to the bottle indicating exactly how much we drank and how much we had to pay. What a great idea! It allowed us to have a little bit more than one glass, as we didn’t want a whole second glass. (Though it was tempting with the bottle sitting there!)
For the restaurant, it’s an easy way to increase revenue!
What did they do with the rest of the bottle? They probably used it for single glasses of wine…
Till next week for more innovative tips, Marijke
PS Last chance TODAY to register for the Tourism Business Success Programme starting this Friday 21st of September 2018 in Queenstown.
Are you from the West Coast? We'll start there on the 18th of October. Don't miss out! go to www.smartraining.co.nz for more info!
Marijke Dunselman. Click here to read more about us!