Happy new year to you!
Here are 5 Tourism Marketing Trends for 2019!
Trend 1: The rise of Instagram for tourism.
Instagram has grown at a much faster pace than Facebook has in the past. It’s a great visual platform for tourism businesses and by learning how to use Instagram ‘properly’, including the use of hashtags, you can reach and keep in touch with customers in an effective way.
Trend 2: The growth of Google Reviews (and Google bookings).
You will have noticed the increase in Google Reviews and Google Local Guides. The advantage of this is that everyone uses Google and it’s a good to have an alternative way to review to Tripadvisor. Google has also effectively also become and Online Travel Agency (OTA) as you can book directly from the operator's Google Listing.
Oh, and did you know that Tripadvisor is going ‘social’ too? Late last year, they launched their own social media platform. I won’t go into too much detail here, but to be honest, I’m not sure what to think of it and whether it will take off.
Trend 3: The increased importance of content marketing.
Content marketing has been growing in the last few years, but now businesses are becoming more strategic about it. Content marketing involves developing quality and unique content that will benefit your customers. Think about imagery, blogs, videos (virtual reality/360 degree videos) etc.
By developing a content strategy (rather than posting random ad-hoc content) for your website, social media, blog etc, you will have quality material that will encourage your customers to book you, share your content and follow you. User-generated content (USG) is when your customers’ photos for example are shared on social media. UGC is hugely powerful and should be a part of your content strategy.
Trend 4: Mobile marketing & the growth of voice search. With between 75% and 80% of visitors using their smartphone while on holiday, the growth of voice search has grown too. Paying more attention to the mobile user experience and speed is important – how does your mobile site perform and is it optimised for voice search.
We’ll also see the growth of payment methods such as Alipay, Wechat pay and Whatsapp pay.
Trend 5: Direct marketing. More and more hotel chains world-wide are using direct marketing to reach customers as their share of bookings (and thus paying more commission) to Online Travel Agencies (such as booking.com and expedia) has grown so much. Many hotels are focusing on direct marketing to their customers and I believe it’s hugely important that smaller accommodation and activity operators do this too. Don’t forget that you don’t control what’s happening on social media. What you do control are your own customer databases.
Do you need help with your business and marketing strategy? Do you want to learn and keep up to date? Then check out the new Tourism Business Success Programme and the new Agritourism Success Programme. Go to www.smartraining.co.nz for more info!
Only 11 days till Christmas and everyone seems to be frantic and stress levels are rising. Work pressure, holiday pressure to get everything finished before your break – that is if you have one, as for tourism businesses, it will get even busier.
I felt a bit like that myself, so took a step back and focused on these 4 simple tips below. It's not rocket science, but it's worth reading them. I hope they will help you too!
1. Remember what’s really important to you; e.g. your health (physical and mental health) and the health of your loved ones, relationships with loved ones, the things that make you happy and give you satisfaction such as your business, job, and activities. Remember what’s really important to you, the rest is a bonus. Trust your gut and be true to yourself.
2. Take some time to plan - now! Take an hour or two today to plan the rest of this month. Plan your business and marketing tasks and plan your personal tasks. Some things need to be done right now, some things can wait till the new year. Either way, write down the things you need and want to do and break them into bite-size chunks, and you’ll see: you WILL save time and achieve everything on your lists! It’ll also give you a sense of control in these hectic times and planning will actually save you a lot of time.
3. Get some help! Whether in your business or personal life, sometimes you just need to get some extra help. Who could help you make your life a bit easier at this time of year? Ask them today!
4. Take some time out to relax and refocus. Yes, even if you think you need every minute of the day for all the urgent things, take some time out. If you have routines that help you calm down (like walking your dog, have a coffee with a friend, get enough sleep), do these! You’ll be able to survive the busy times effortlessly. Be kind to yourself and keep smiling!
Be kind to yourself and keep smiling!
Till next week, Marijke
Last month, I posted an article on "How to repost your customers' photos on instragram - and increase credibility and followers".
Following on from that article, I thought I'd share a little tool that will allow you to easily create a live instagram feed on your website. (see the bottom of this website: www.planit-doit.com for an example.
A live Instagram feed looks great! Every time you post a new photo or video on Instagram, it gets automatically updated on your live feed. That means you'll have fresh content all the time, which keeps your website up to date and relevant.
It also encourages people to start following you (assuming you're sharing interesting, stunning, fun, beautiful photos and videos!).
A free tool you can use for this is called Powr. Go to www.Powr.io . It only takes a few minutes to insert the code into your website.
Encourage people to use your #hashtag too by promoting it the above the feed and encourage them to follow you!
Till next week, Marijke
NOTE: Last chance to register for the Tourism Business Success Programme starting in Christchurch next week (5th December) - go to: www.smartraining.co.nz
Do you run a tourism business in the Christchurch or Canterbury region? Then don't miss the next Tourism Business Success Programme. Start: 5th December 2018 in Christchurch. Click here for more info!
Whether you travel for work or for pleasure, long haul travel can be a bit of a mission.
I’ve travelled from New Zealand to Europe dozens of times. From Queenstown, this takes between 31 and 41 hours. As I am a fussy traveller, over the years I’ve managed to make it into a more pleasant experience. This means a more comfortable flight and arriving (relatively) fresh at the destination.
Here are my best tips:
If you have any more tips, share them in the comments box below!
Marijke Dunselman. Click here to read more about us!