User-generated content is hugely powerful. It's when customers share photos and their experience about your business on social media. It's 'word-of-mouth marketing' and it's free! It works because it's much more credible when your customers say nice things about you than when you do it yourself.
So how can you make it easy for customers to share positive photos about your business or experience?
It's simple. Create a photo opportunity at your business location that people can't resist. It can be a funny board with a hole for their face (cheesy, I know, but people love them!). If you do this, ensure it has your business name, website address and hashtag so it's easy to share.
Another idea for a photo opportunity is a large 'prop' of some sort, something unique, cute, funny beautiful etc. I was at Houston, Texas yesterday and just had to take a pic of these huge cowboy boots (about 2m tall). What could you come up with for your business that people would want to take photos of?
Generate a simple, short hashtag that relates to your business. To encourage people to use your hashtag, you could start a competition and offer a prize for the best photo with that hashtag.
PS, have you checked out the new Tourism Business Success Programme yet? Click here for information about this exciting 9-month programme that will help you take your business from where you are now to where you want it to be! Only 10 spaces per location - registrations are now open!
Till next week, Marijke
Video, whether recorded or live, is becoming more and more important in social media. Did you know that:
Most tourism businesses are using Facebook, Youtube and Instagram, and those targeting the younger demographic also use Snapchat. All these platforms have a live streaming option: Facebook live, Youtube live, Instagram live and Snapchat.
If you do decide to use live streaming, make sure you let your audience know beforehand!
So, have a go - it may take a little practice, but once you get into the habit of making (short - no more than 2 mins) videos, you'll reap the rewards! I’m making a video myself at the moment and will share it with you in the coming week. Watch this space!
I've found a little video that explains how to make a simple video using your i-phone. The filming quality of newer model smartphones is so good these days, that you can easily make a video yourself. And it looks authentic rather than too polished!
I was amazed to hear that a friend ofmine was recently interviewed (and filmed) by a journalist for TV using a smartphone!
Here's the tutorial. Till next week, Marijke
Did you know that around 40% of adults use google voice search on their mobile every day (and the younger demographic even more)?
Google also recognises where you are. So, if I do a voice search: "Where can I find a Mexican restaurant?", Google gives me the Mexican restaurants in Queenstown (as this is where I'm based).
Or: "What are the local walks?", Google gives me a list of websites where walks are listed.
Voice search is growing at a fast pace and it's important and easy to optimise your website content for voice search.
Here are a few tips:
Till next fortnight, Marijke
…And suddenly it’s only 17 days till Christmas. This is my 24th Christmas in New Zealand, and a summer Christmas still seems a little strange. Not that I mind it; it’s lovely to have warm weather, BBQ’s, paddle-boarding on the lake, walks, long daylight and time with friends and family.
But no matter where you are in the world, it seems to come around quicker every year and there is so much to do. You have all your preparations on the home front, and then there are also a number of things to do at work.
So, to make it easier for you, I have put together a checklist of things to think about on the work-front. Feel free to add more ideas in the comments below, and I’ll add them to the list!
Here we go:
All the best with your Christmas preparations!
Marijke Dunselman. Click here to read more about us!