…And suddenly it’s only 17 days till Christmas. This is my 24th Christmas in New Zealand, and a summer Christmas still seems a little strange. Not that I mind it; it’s lovely to have warm weather, BBQ’s, paddle-boarding on the lake, walks, long daylight and time with friends and family.
But no matter where you are in the world, it seems to come around quicker every year and there is so much to do. You have all your preparations on the home front, and then there are also a number of things to do at work.
So, to make it easier for you, I have put together a checklist of things to think about on the work-front. Feel free to add more ideas in the comments below, and I’ll add them to the list!
Here we go:
All the best with your Christmas preparations!
2018 Marketing Trend no. 1: Instagram continues to grow faster than Faceook. Here are 64 Instagram tips:
As Instagram continues to grow with over 800 million users each month, it's become the go-to channel for brands as customer engagement on Instagram is higher than Facebook.
Did you know that Instagram Stories became more popular than Snapchat just one year after it went live?
Here are 64 tips to help you make the most of Instagram:
NOTE: for the 2017/18 summer, I will be writing fortnightly tips instead of weekly ones. Last summer, I carried out a survey re tip frequency, and many of my readers preferred fortnightly tips in summer as they are busy looking after visitors (in NZ)!
Below is an excellent infographic with some great tips to help you design the perfect logo.
Also, don't forget to research your competition so your logo doesn't resemble theirs! I see a lot of logos looking very similar, so do ensure yours is unique and different.
Coming up in Queenstown:
2 NEW Email Marketing 1/2 day courses for tourism, hospitality and retail businesses:
7 Nov 2017: Starting with Mailchimp: grow your direct bookings
9 Nov 2017: Advanced Mailchimp & Email Marketing Strategy Development
Registrations closing soon! Click here for more info. 50% NZTE funding available.
My grandfather was a tulip grower during the last century and times were difficult in post-war Holland. They lived with 7 children - all girls - near a town that was bombed over 100 times during the war. But him and his brother managed to make a success of their business as they developed half a dozen unique tulip varieties.
Now, some 65 years later, these beautiful tulips are still exhibited at the famous yearly Keukenhof Flower Show in Holland and are sold world-wide.
You can imagine my surprise when I saw this variety - Flaming Parrot - in a garden centre here in Queenstown, New Zealand. (I actually got tears in my eyes..). I planted them last autumn and this is the result.
I have given these bulbs to several friends as a present - with the story of my grandfather who developed this variety. It makes it much more personal and my friends love them too..
By telling a story, you can add value to your product or business. Whether it's the history, the people or whatever the background, it adds an extra dimension, something to remember you by and an emotional connection. Just like with these tulips.
So, what are the stories you can tell about yourself and your business/products?
Till next week, Marijke
Do you operate a business in Te Anau or Queenstown? Then this is your last chance to register for one of the Mailchimp courses NEXT WEEK 25 & 26 October 2017 and 7 & 9 November 2017 in Queenstown. If you would like to grow your direct bookings, then these courses will be invaluable to your business! Click here for more info!
Marijke Dunselman. Click here to read more about us!