Are you not sure how to market effectively to your customers? Are you reactive in your marketing rather than proactive in reaching your customers effectively? Do you tend to take the easy way out and advertise in random publications? Then read this short article and become more focused!
Step 1: Develop customer profiles for each of your Customer Groups.
In order to target your customers the most effective way, it’s important to first develop a profile of each of your type of customers. For most businesses, we’re talking about 3-5 Customer Profiles. Have a look at your customer list and find commonalities such as age, type of products/services they buy from you, where they live, social media they use, other marketing channels they use, interests, how they heard about you.
If you don’t know some of these commonalities, survey your customers with relevant questions.
Step 2: Prioritise the most profitable Customer Groups. Which ones are the biggest groups and the most profitable ones?
Step 3: Decide on Marketing Channels for each group.
For each Customer Profile, decide how you will target them specifically through the marketing channels that appeal to them and tailor your message to their needs.
Tip: This is a fun and useful exercise to do with your staff!
Have a Happy Easter!
Marijke Dunselman. Click here to read more about us!