It is said that we are exposed to over 3,000 messages a day (through emails, videos, tv, radio, internet, signs, advertising, etc. etc.)
It is amazing how most of them you don’t even notice – unless it is something we’re looking for.
Think about the messages in the last few days that you remember . There will probably be only be a few that you remember. These are often the messages that go viral, that are funny or interesting enough that people will pass them on.
Your customers won’t remember your message unless you can get it to ‘stick’.
Here are 4 few ways to make your message stick:
· Don’t overload people with information – keep it simple! That’s what I try to do with these weekly tips – just 1 useful (well, hopefully!) tip a week.
· Make it personal, create that ‘emotional connection’. For example, fundraisers for third world charities often focus on 1 child and name him/her too, rather than on the millions of hungry people.
· Tell a story – people tend to remember stories rather than features. Case studies are great too or how a customer has been transformed or benefited by your product/service. Ensure your story is credible! The story I wrote about ‘DIY Marketing Real Estate’ was read by a large number of people!
· Surprise them! If you can provide people with something surprising, funny, or cute they tend to remember it more. These messages tend to get forwarded and go viral.
So, when you are writing a newsletter, blog, website content or advertising copy, keep these things in mind!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!