This is a great time of year to have a critical look at your most important marketing tool: your website!
Set aside half a day to do this, and keep the following trends in mind:
Simple design: rather than having a site with a lot of elements on a page, keep the design simple and responsive (this means it can be easily viewed on mobile devices too).
Simple design is more user-friendly and pleasant to look at!
Tip: review your website design, and simplify where possible.
More visuals, less text: I don’t know about you, but when I look at a website, an image says more than 1,000 words! Rather than explaining something in a lot of words, why not shoot a little video and show your customers? They help with your conversion too! Large images, videos and slideshows are ‘in’.
Tip: is it time to update your visuals? Add a few videos? Go through your site and see what needs to be updated. Also check what text you can cut out. In other words, 'declutter your site'!
Stick to 1 topic per page (if you can): if you can stick to one topic per page, it’s easier for people to find the information they want, rather than have too much information on one page. Search engines like this too!!
Tip: split your content into individual topic pages and group similar pages under one drop-down header/
Fresh and clear content: rather than have pages and pages of text, try to say it in fewer words, but keep it fresh! Update your content regularly. And yes, once again: Google loves fresh and original content! Sure, if you want to go more in-depth, have a link to a page on your site with more detailed information about a certain topic!
Tip: over time, you have probably added a lot of info on your site. Review your content and rewrite where necessary.
Give people an opportunity to subscribe to news updates and send your customers some information that is of value to them regularly (this can be weekly, monthly or quarterly – depending on the type of business.
Tip: do make this part of your marketing habit (like I do with this weekly marketing tip!
Add share buttons so people can share the content you display (like on the right of this message) on your website either through social media or email.
Scrolling sites: I must admit I’m not a huge fan myself, but you see more and more scrolling sites nowadays. By clicking on links, the site scrolls down to the applicable section lower on the page.
Till next week! Marijke
- See more at: http://www.marketingwhizz.com/weekly-marketing-tip/7-website-design-trends-you-wont-want-to-miss#sthash.dH32N9oH.dpuf
Marijke Dunselman. Click here to read more about us!