I tend to spend more money when I get great service (and the other way around!). So do most people!
Recently, I experienced how nice it is when service is personalised. It depends a bit on the type of business you’re in. If you deal with a limited number of clients, your service is easily personalised. But if you deal with a larger number of customers it can be done too.
I enter a clothes shop. After looking around for a minute or so, a shop attendant comes over and, after introducing herself: “Hi, my name is Amy, I’ll be helping you today!” she asked me what I was looking for. (Amy was also wearing a name tag).
She was then very helpful in finding it and when I wanted to try the item on, she asked me for my name and escorted me to the changing room. She then checked on me several times and would ask: “How is the size, Marijke?”, and: “Would you like to try some other models, Marijke?”
After I had decided what I wanted to buy I went to the checkout to pay. The friendly checkout guy asked who had helped me. I said “Amy did”. There is obviously some kind of incentive for the sales Amy gets.
I paid and left the store. Amy said on the way out: “Have a nice day, Marijke.”
How nice is that? It made me feel special and comfortable to be in that store. And, more importantly, it made me want to buy something!
So, have a think of how you could personalise the service in your business. It works!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!