As I’ve just changed the physical location of my office (remember, I sold my office building!), I need new business cards. It’s a perfect opportunity to rethink this useful little piece of great marketing collateral!
Here is a short guide to what I think needs to be on a card and the way it could look:
Ensure all relevant information is on there:
o Title (eg Manager)
o Phone (ensure it has your country code, ie +64 in front of it if you deal with overseas clients)
o Mobile phone (same as above re the country code)
o Physical address (include your country too!)
o Postal address
o Website address
o Social media pages (if applicable)
o Skype address (if applicable)
Look and feel:
o Use great quality paper (I have a fettish for nice paper and only use the best, in fact, my cards have a laminated finish…nice!)
o Use a consistent font for all your marketing material (incl website)
o Use your brand & colours
o Real estate agents do it (sometimes) and I’ve seen sales people do it too: a photo of yourself on your card. Most people don’t like it, but it’s the best way for people to remember you! My brother had a business card once (this is 8 years ago and I still remember it!) that had a photo on the back, but more a black and white one. (see pic below). Quite classy and it made people remember him! I might try that for my next business card!
o If you want to be more creative, you can get business cards with all sorts of effects: cut in a particular shape. Say you sell cards; you can get it cut into a car shape. Or embossed, with a hole in it etc.
o QR codes are still valid. If you use these, ALWAYS mention what they are referring to. For example they can scan to a mobile website, to your contact details, your phone number, a video clip etc.
So, the next time you need a new business card, put a little thought into developing it!
Till next week, Marijke
Wow, it’s 2015: this is going to be a fantastic year! I just know it!
I love new year’s resolutions! Do you?
Did you know that 90% of our behaviour is habitual. Yes, 90%!! So if you want to achieve new goals and achieve a different result, you may have to change some of your habits!
Once something becomes a habit, you don’t think about it twice, it’s just what you do!
There are a few ‘rules’ to changing habits. These rules have been proven through research.
The main thing is that it takes 30 days to change a habit.
1. Focus on 1 habit at a time i.e. 30-day challenge.
2. Start with a super easy goal & something measurable (eg 20 mins walking per day) & something you’re passionate about
3. Write a plan – what will you do each day?
4. DON’T skip any days
5. Report on paper and to someone
6. Focus completely on that goal until you achieve it
7. If the goal is bigger than a month, break it down.
There is no better time to try this than at the start of a new year!
Here are a few ideas:
Goal: to feel great by becoming fit: How? Walk 1 hour a day. Find a time that suits you and do it every day for a month. Once you’re used to it, you won’t want to miss your daily walk! (walk with a friend and/or get a dog – I call it ‘walking with a purpose!)
There are many other useful habits that will make your life and work more pleasurable, organised, successful. Think about what you want to achieve and start with a 30-day challenge.
Spend a day or so away from your office / home and have a good thing what it is you want to achieve. Then go for it!
Let me know how you get on! You can do it!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!