Do you want to rank higher in search engines and increase website traffic? Then it’s time for a website spring clean (or should I call it autumn clean?)
Over the next few weeks, I’ll give you some tips on what to do. Not too much at once, just an hour or less each week to help you improve your website.
Here we go:
Tip 1: check all the links on your website. Are they working or do they go to error pages. If they don't work, fix them!
Tip 2: Ensure your photos have ‘alt tags’ or captions. Alt tags are pop up descriptions of the photos (usually in yellow boxes). Captions are descriptions below an image.
They are important for two reasons. Firstly, your website audience wants to know what they’re looking at, and secondly, you can add relevant keywords to each photo that will help people find your website. The photos will also pop up in Google Image searches.
That’s all for now! Plan a time in the next few days or early next week to do these two little jobs.
Have a great weekend!
From sunny Queenstown, Marijke
I'm pretty sure you've had someone send you a funny video or ad and chances are you have forwarded it to someone else.
We all love having a laugh and if it's good, we love sharing funny ads and videos. As a result, these - i.e. the funny ones - tend to go viral. What a great way to promote your product or service!
So have a think about how you could add some humour to your product or service in your advertising, videos etc. What would put a smile on people's faces and if you come up with something really good, it may go viral! That's free marketing!
Coming up with something funny to promote your product or service will also make you stand out from your competition and people tend to remember you more.
Organise a brainstorming session with your team to come up with some fun ideas!
Here are a few videos:
By the way, do you need some more marketing inspiration? Join us for the Tourism Marketing Bootcamp on 20 April in Queenstown. Click here for more info!
Till next week, Marijke
Are you active on social media platforms such as Facebook and Instagram?
One easy way to make your website more interactive, interesting and up to date is by embedding social media widgets. With this I mean for example a live Facebook, Instagram or Tripadvisor feed.
So instead of just displaying the Facebook or Instagram logo, your website visitors will see your latest posts. It also encourages them to LIKE you, which is what you want!
Do you want to know how to add this to your website? If you have a good content management system, you should be able to do this yourself. Otherwise, get your webmaster to do this for you!
Here are the links with instructions on how to do this:
For Facebook: https://developers.facebook.com/docs/plugins/page-plugin
For Instagram: https://www.instagram.com/developer/embedding/
For Tripadvisor: https://www.tripadvisor.co.nz/Widgets
Till next week, Marijke
20 April 2016: Tourism Marketing Bootcamp Queenstown: learn all about the latest tourism marketing trends.
Don't miss it! A few places left!
Click here for more info!
Marijke Dunselman. Click here to read more about us!