The end of the year is approaching fast and it's time to start thinking about 2015.
When I say time, I'd encourage you to stop and take the time to think about what you want to achieve with your marketing, your business and your personal life in the next year.
It's about setting goals and then break it down in bite size chunks, small milestones that will ultimately help you reach your end goal.
It's not always easy to do this on your own. That's why concepts such as Weight Watchers work so well. It provides you support along the way and help you reach your goal by weighing you every week.
Our Marketing for Success Programme uses a similar concept. You set your business, marketing and personal goals, and you get support along the way to actually achieve them, rather than abandon your goals within a few weeks because you are just too busy.
We all work hard, well most of us do! But that's not always enough. It's about working smarter and have a vision of where you want to go and how you can achieve your goals in a smarter way.
If you feel you need some support, find like minded people that can help you! Form a group yourself, or join the Marketing for Success Programme. The investment in time is not very large, but you will work a lot smarter! And it's a lot of fun too!
For more info, visit www.smartraining.co.nz from more info on the 2014/15 programme. Registrations closing soon.
Till next week, Marijke
More than ever before, the web is about content. If you provide good content on your website and through your social media, it is more likely to get shared. This will grow the awareness of your business and increase sales.
I did some research to find out what type of content gets shared most. Here we go:
Till next week, Marijke
PS: there are a few places left on the Marketing for Success Programme starting soon - click here for more info! Up to 50% funding available.
Yesterday, I was Skyping with my sister in Holland and she was telling me about this amazing promotion their local supermarket was doing.
It’s so good, we thought you’d enjoy hearing about it!
In the town they live, there are two large competing supermarkets. One is the market leader and has the larger market share, the other one has a lesser profile.
The one with the lesser profile has come up with an amazing promotion that has taken a lot of business away from the market leader.
This is what they did.
Do you know those sports people cards that you can collect and stick in a book? Kids love them!
This supermarket went a step further.
Instead of having famous sports people on the cards, they made the local kids the stars. They contacted all the local sports clubs (soccer clubs, hockey clubs etc.) and asked them if they wanted to join the promotion. They then took photos of all the teams and each kid individually – quite a job!
They produced free albums (see photos above) with the names of the kids and the clubs. For every appr. $ 20 spend, you receive a set of stickers with photos of the kids in a particular club. All local kids are frantically collecting and exchanging these stickers.
All local sports clubs have fully endorsed this promotion, resulting in huge amount of free publicity for the supermarket as well as community goodwill. It isn’t just great fun for the kids, but a great promo for the clubs too!
My sister was saying how the kids hassle their parents to shop at this supermarket and the other one is much quieter.
The supermarket also offers additional products (at a cost) such as a poster with the photo of the team and the kid, mugs with photo etc.
What a great way to get more customers! I’m sure it’s paying off for them!
So, creative and innovative marketing is a great way to increase your profile, sales, goodwill and loyalty! What could you do in your business to stand out?
Re the DIY Marketing Real Estate – my story: there are some exciting developments and I hope to be able to give you some positive news very soon!
Have a great weekend & till next week!
Registrations now open for the 2014/15 Marketing for Success Programme. Click here for info! Don't miss it if you want to learn all about tourism marketing, social media, set and achieve your goals.
Marijke Dunselman. Click here to read more about us!