As you can imagine, Google ranks faster sites higher. The slower your site loads, the more visitors will leave your site before it's finished loading. And that's not you want!!
The easiest way to speed up your site is to ensure your images are resized properly. An images that is say 400 pixels wide (appr 10 cm) needs to be resized to 400 pixels BEFORE you upload the image. If you don't do this and just drag the corners to resize it, your image will be much larger than needed and will slow down your site.
I've recently started this extremely easy-to-use free little tool called Bulk Resize Photos. You can either upload a lot of photos and resize them all at once, or just resize one pic at a time.
Here's the link to the tool: bulkresizephotos.com/
After uploading the pic(s), just adjust the width to whatever you want it to be (eg 400 pixels for a small image, or 1250 for a full width pic) and click "Start Resizing".
After resizing your pics, rename EVERY PHOTO with a description / some relevant keywords.
Then upload the pics to your website.
Voila, simple as that!
Till soon, Marijke
Check out this infographic - it clearly explains what Instagram Stories is, and contains some great ideas how you can use it for your marketing!
Have a good rest of your week! Marijke
One of the major current marketing trends is personalisation. It's nothing new, but oh so important.
There are many small (tourism) businesses that are run by extremely passionate, competent people. They truly care about providing their customers with a quality experience. You may be one of these people. The service you offer is often very personalised and that’s what your customers particularly like, and what makes you stand out from the bigger businesses.
Yet, I see so many of these businesses not reflecting that personal touch on their website. They don’t really like having their photo or even their name on their website.
This morning I looked at a website of a lodge that offers hosted accommodation. A beautiful property with a high qualmark rating. But there was no “about us” page – no information or photo of the hosts. So these people are offering a very personal product but this doesn’t transpire on their website.
It’s a lot easier to make a connection if you allow your customers to learn a bit more about you. It makes the experience so much more personal and credible. It shows you care. And it will definitely increase your bookings!
So, put information on your website about yourself and your staff. A great example is the About Us page on the Browns Ski Shop website – do click through and see what’s written about each staff member. It makes it much more personal... and they happen to have the best gear and offer great (personalised) service! I’m off there in the next few days to buy new skis!
Till next week, Marijke
Providing a great website experience with relevant content will result in more bookings. Great images and videos are a given, but there is another simple way to display content in a clear way.
It’s icons! Simple images that draw the eye of the website visitor to what they are looking for. They break up text and clearly indicate what each section is about. This is much more user-friendly than big blocks of text.
You can also use icons as navigation buttons for example as I’ve used on this page.
So, find icons that represent your content topics. There's a huge range of icons to be found online, for example on: www.flaticon.com/categories , just ensure they are copyright-free to use for commercial purposes. Or even better: design your own to match your branding!
2 new start dates for the Tourism Business Success Programme: Franz Joseph Glacier - West Coast: 17 July 2018 & Queenstown: 27 July 2018 | Registrations now open.
CLICK HERE FOR MORE INFORMATION
Till next week, Marijke
ocial media is a great way to increase the visibility of your business online, showcase what you sell, communicate with your customers and provide up to date, relevant information.
It's wise to list on all main social media platforms as they will all link back to your own website, which is good for search engine optimisation, but for small businesses managing two platforms well is probably enough.
In tourism, most businesses are active on Facebook and Instagram, with the latter growing at very fast pace.
It's important to set up a schedule to post on social media on a regular basis, ideally on set days. You can also use tools such as www.buffer.com or www.hootsuite.com to automate your postings.
I did some research and from my experience working with small to medium-sized businesses, here are the recommended number of posts per day or week by platform:
Facebook: 3 to 7 times a week
Instagram: 3 to 7 times a week
So if you're posting on Facebook and Instagram every other day, you're doing a great job! This should be manageable, easy to plan and you're not overloading your followers with post.
IMPORTANT: Don't forget that it's about posting quality content and images/videos, not just posts for the sake of it. Think from your customers' perspective; what would they like to see, what sets you apart from others. Make your life easier by planning your posts in advance. Make a list of interesting topics, images and videos. For ideas, go to the following posts:
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!