Just back from a trip to Europe... A holiday in a different environment is a great way to recharge, and also to find some brilliant innovative marketing ideas....
One small Italian restaurant we visited had a novel way of charging for wine. It was lunch time and we just wanted a glass of wine or maybe one and a half, not a whole bottle.
We asked the waiter for a wine suggestion. He said, how about I put the bottle on the table, and you only pay for however much you drink.
This was perfect!
They offered the opportunity to just pay for how much you actually drunk, rather than charging per glass or a whole the bottle. We had a glass of lovely white wine and decided to have a little bit more.
When it came time to pay, the waiter put a ‘measuring stick’ (see pic above) next to the bottle indicating exactly how much we drank and how much we had to pay. What a great idea! It allowed us to have a little bit more than one glass, as we didn’t want a whole second glass. (Though it was tempting with the bottle sitting there!)
For the restaurant, it’s an easy way to increase revenue!
What did they do with the rest of the bottle? They probably used it for single glasses of wine…
Till next week for more innovative tips, Marijke
PS Last chance TODAY to register for the Tourism Business Success Programme starting this Friday 21st of September 2018 in Queenstown.
Are you from the West Coast? We'll start there on the 18th of October. Don't miss out! go to www.smartraining.co.nz for more info!
Do you use email marketing (or are thinking about it)? Then read on!
Email marketing is still highly relevant. In fact, the use of it has increased over the last 10 years and it is the most used marketing channel with the highest return on investment. WOW! Email marketing works better than social media marketing as each message needs dealt with - even if it's deleted, people still read your headline! Social media posts can get 'lost' due to the volume of posts.
And the great thing with email is that virtually everyone uses it!
Here are some tips to improve your email newsletters:
Don't have time to do it yourself? We can help! Just email Marijke firstname.lastname@example.org
Have a great weekend!
As you can imagine, Google ranks faster sites higher. The slower your site loads, the more visitors will leave your site before it's finished loading. And that's not you want!!
The easiest way to speed up your site is to ensure your images are resized properly. An images that is say 400 pixels wide (appr 10 cm) needs to be resized to 400 pixels BEFORE you upload the image. If you don't do this and just drag the corners to resize it, your image will be much larger than needed and will slow down your site.
I've recently started this extremely easy-to-use free little tool called Bulk Resize Photos. You can either upload a lot of photos and resize them all at once, or just resize one pic at a time.
Here's the link to the tool: bulkresizephotos.com/
After uploading the pic(s), just adjust the width to whatever you want it to be (eg 400 pixels for a small image, or 1250 for a full width pic) and click "Start Resizing".
After resizing your pics, rename EVERY PHOTO with a description / some relevant keywords.
Then upload the pics to your website.
Voila, simple as that!
Till soon, Marijke
Check out this infographic - it clearly explains what Instagram Stories is, and contains some great ideas how you can use it for your marketing!
Have a good rest of your week! Marijke
One of the major current marketing trends is personalisation. It's nothing new, but oh so important.
There are many small (tourism) businesses that are run by extremely passionate, competent people. They truly care about providing their customers with a quality experience. You may be one of these people. The service you offer is often very personalised and that’s what your customers particularly like, and what makes you stand out from the bigger businesses.
Yet, I see so many of these businesses not reflecting that personal touch on their website. They don’t really like having their photo or even their name on their website.
This morning I looked at a website of a lodge that offers hosted accommodation. A beautiful property with a high qualmark rating. But there was no “about us” page – no information or photo of the hosts. So these people are offering a very personal product but this doesn’t transpire on their website.
It’s a lot easier to make a connection if you allow your customers to learn a bit more about you. It makes the experience so much more personal and credible. It shows you care. And it will definitely increase your bookings!
So, put information on your website about yourself and your staff. A great example is the About Us page on the Browns Ski Shop website – do click through and see what’s written about each staff member. It makes it much more personal... and they happen to have the best gear and offer great (personalised) service! I’m off there in the next few days to buy new skis!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!