In a week's time, I am off to TRENZ, New Zealand's largest tourism tradeshow. Even though it's the 15th time I am attending it, I always try to improve what I do.
At TRENZ, I will be meeting with 50 tourism from all over the world. They are meeting with 50 different tourism businesses. So, it's important to stand out - to provide them with information that they will remember.
Here are three elements of getting people to remember what you say. (Of course this applies to all presentations!)
Till next week! Have a great weekend, Marijke
It is said that we are exposed to over 3,000 messages a day (through emails, videos, tv, radio, internet, signs, advertising, etc. etc.)
It is amazing how most of them you don’t even notice – unless it is something we’re looking for.
Think about the messages in the last few days that you remember . There will probably be only be a few that you remember. These are often the messages that go viral, that are funny or interesting enough that people will pass them on.
Your customers won’t remember your message unless you can get it to ‘stick’.
Here are 4 few ways to make your message stick:
· Don’t overload people with information – keep it simple! That’s what I try to do with these weekly tips – just 1 useful (well, hopefully!) tip a week.
· Make it personal, create that ‘emotional connection’. For example, fundraisers for third world charities often focus on 1 child and name him/her too, rather than on the millions of hungry people.
· Tell a story – people tend to remember stories rather than features. Case studies are great too or how a customer has been transformed or benefited by your product/service. Ensure your story is credible! The story I wrote about ‘DIY Marketing Real Estate’ was read by a large number of people!
· Surprise them! If you can provide people with something surprising, funny, or cute they tend to remember it more. These messages tend to get forwarded and go viral.
So, when you are writing a newsletter, blog, website content or advertising copy, keep these things in mind!
Till next week, Marijke
For ages, I've wanted to be able to write on my office wall. I am a visual person and like to see my ideas on a big wall.
I've been in my office for 7 years and needed a change.
Last Monday, I took the day off. It was the anniversary of my mum's passing a year ago and I just wanted to do something creative, and I did!
I painted one of my office walls a pretty turquoise blue and then covered it with Write on the Wall Paint (from Resene). It was a bit tricky, but I am pleased with the result! The cheerful colour makes me instantly feel happy!
Below you can see the steps in painting my wall (very exciting, I know). The 2-pot mix has to harden for a week, so no writing on it yet!
Below is a chart of the meaning of different colours.
A handy little tool for your marketing material!
Have a great rest of your week!
Marijke Dunselman. Click here to read more about us!