Sending your customers a long link, such as a google map location, doesn't look very user-friendly.
Another example of a long url is a link to your Tripadvisor review page . Sending this link to your customers to encourage reviews is a great idea, but the long link looks terrible.
But don't despair! It's very simple little tool to shorten your url.
It’s called the Google URL shortener. Just go to: https://goo.gl/
Cut and paste the long URL in the box and click SHORTEN URL. The shortened URL is now: www.goo.gl/SJaKVv . That looks a lot better, doesn't it!
Till next week, Marijke.
Did you know that around 40% of adults use google voice search on their mobile every day (and the younger demographic even more)?
Google also recognises where you are. So, if I do a voice search: "Where can I find a Mexican restaurant?", Google gives me the Mexican restaurants in Queenstown (as this is where I'm based).
Or: "What are the local walks?", Google gives me a list of websites where walks are listed.
Voice search is growing at a fast pace and it's important and easy to optimise your website content for voice search.
Here are a few tips:
Till next fortnight, Marijke
Three years ago, my sister and brother in law attended a wedding in Lecce, Southern Italy. The whole wedding party stayed in the same hotel.
Once back home, the hotel sent out email newsletters to their client database (incl. my sister) every few months.
Last month, my sister and her husband took the kids on holiday to Southern Italy. And guess where they stayed? In the same hotel. And they booked direct!
Do you think they would have stayed there if this hotel hadn’t stayed in touch with them? Definitely not. They would have looked on booking sites for the best deal and probably wouldn’t have remembered the hotel as they have stayed in so many other places in the last few years.
Are you losing too much business to Online Travel Agencies or your competition? Then it's time to learn how to grow your direct bookings and sales through email marketing.
Email is still the best way to get your message to customers and prospects. Email marketing yields an average ROI of 4300%, which is much higher than any other marketing method.
Did you know that an email message is 5 times more likely to be seen than a Facebook message?
I have used email marketing successfully for my clients and my own business over the last 16 years and have now developed these new courses (Starting with Mailchimp and Advanced Mailchimp). These courses are approved by New Zealand Trade and Enterprise and 50% funding is available for qualifying businesses.
The first series will be held in Queenstown and Te Anau in October 2017.
Click here for more information!
Many (tourism) businesses are using Instagram to promote their products. Great images and short video clips are a powerful way to get your message across.
But did you know you can also advertise on Instagram? Just like on Facebook, you can target specific audiences with relevant ads.
The key is to learn how to do this yourself. Even if you outsource it, it's still important you know how it works.
Thankfully, Instagram has created some fantastic resources and tutorials.
Go to: https://business.instagram.com/getting-started/#why-instagram
Set some time aside every day for a week or so to learn a valuable new skill that could be of great benefit to your business!
Till next week, Marijke
Broken links on your website are annoying and bad for your website visitors' experience. Trying to check them yourself would be a huge job if you have a lot of links on your website.
But don't despair! There are free tools that can do this for you. Go to the website below and enter your website address. It checks all your links it gives you a list with the broken links. Go to: www.brokenlinkcheck.com
Now just fix the links and you're done! Till next week, Marijke
Tourism Marketing Bootcamp-Grow your Tourism Business
Join us for this accelerated 1-day course on the 26th of July 2017 in Queenstown. Approved by NZTE and 50% funding available for qualifying business. Go to www.smartraining.co.nz for more info.
Marijke Dunselman. Click here to read more about us!