Getting your website ranked higher Part 2: all about choosing and using the right keywords

Yes, keywords are important too! Having the right keywords in the right places on your website will help people find you! The video below will give you some good tips for choosing the right keywords:

Did you know you can check your competition’s keywords in the source code? Go to 'view', click on source, and voila, there it is! Find 'keywords'. Also have a look at what keywords they use in their titles, description etc. Do some searches using these keywords and see what comes up! It will give an indication what keywords are popular.

Now that you have put together a list (of around 25) keywords/phrases, this is where you use them (where appropriate):

• In page title
• In first paragraph !!
  
• In headings
• In alt tags for images (image descriptions)
• In your navigation

Review your keywords every few months!

Till next week, Marijke