Whether you sell a tourism activity, a dining experience, gardening services or accommodation packages, you can package these up to be the perfect gift for specific types of people!
What you need to do is the following:
- Identify your different target markets (customer groups), so your customer can identify with these, for example :
o Gift ideas for mum
o Gift ideas for dad
o Gift ideas for the family
o Gift ideas for girlfriend
o Gift ideas for teenager
o Gift ideas for grandparents
o Gift ideas for couple
o Gift ideas for adrenalin-seeker
o Gift ideas for staff
o Gift ideas for ???
- Then, for each customer group that you can cater for, list the options you offer and a buy now or book now link to the gift voucher.
It’s about making it simple for people to book/buy gift vouchers for mum, dad, or someone with a particular interest! Make the expiration date 1 year from the date of purchase.
You can always offer a special deal if they buy the voucher before a certain date, or buy multiple vouchers.
Another fact about gift vouchers is that a percentage (they say up to 25%!!) never get redeemed!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!