Pricing tricks learned from restaurants

The next time you go to a café or restaurant, take a closer look at the pricing on the menu. Some restaurants have really thought about about the way they price and display their pricing (or got someone to help them think about it!)

Rather than focus too much on the display of the price with dollar signs and cents, they streamline the amount by simply putting 12. This is instead of for example $12.50, reminding customers too much that they are spending money.

The other trick they use is to have some higher priced dishes on the menu purely to make to other ones look more reasonable.

Diners apparently go for neither the cheapest nor most expensive items on the menu.
So by having some more expensive dishes purely for that reason, they get their customers to spend more.

So, have a look at your pricing and whether you could apply this principle. It’s worth a try and may get your customers to spend more with you!

Till next week, Marijke