Two weeks ago, I posted the Top 2017 Marketing Trends. The most mentioned trend in posts about 2017 Marketing Trends is Video (see last week's article). The second largest trend is Content. This is not really a new trend as creating fresh content for your website has been an important factor for improving your website's SEO for years.
But it doesn't hurt talking about content for a bit. The easiest way to update your website and social media is visual content. Videos, stunning photos and infographics. Above is an example of an infographic. It's a great way to display content in a visual way. We are faced with so much information on a daily basis, that we've become a bit lazy when it comes to reading text. If information can be displayed in a more visual way, we are more likely to absorb it.
So, include updating your website and social media weekly in your marketing planning with information that is relevant and interesting to your audience.
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!