I am always interested at the types of videos that go viral. This one, a French ad for... (you'll see it at the end) does a great job of surprising you, making you feel uplifted and even motivated (the music is a French song that reminds me when I lived in France when I was young), and add value to a simple product. Have a look first (this one's for the girls!):
At the end it says in French: "you have burnt 2000 calories". So they link the water with exercise and loosing weight. Very clever!
Think outside the square about how you can market your product / business. Brainstorm with your team, look at these type of videos, and come up with something different!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!