What sells? Happy! People don’t remember what you say, it’s how you make them feel! Here are 3 examples of how to make your customers feel happy!
I’ve been keeping an eye of what marketing tactics are being used out there. The ads that seem to go viral are the cute ones and the ones that make you smile, ie happy! And when something goes viral, it means lots of free publicity for your product or service.
Here are 3 examples:
Make them laugh!
For the Marketing for Success Programme we run, I did some research on the type of ads that are the most popular.
Looking at car commercials, one of the most popular ones is the one from VW that got millions of views, way more than the boring ones. All you see is people laughing! Nothing to do with the car, it’s about. Have a look:
Make them feel happy!
You’ve probably heard the song 'Happy' by Pharrell Williams. Musically, it’s not that great, but it’s had nearly 260 million views because it makes people happy! Hundreds of people have made their own “Happy” video and posted them on Youtube.
Puppies, other animals & kids
What else makes people smile and feel happy? Puppies & little kids!
As some of you may be aware, I have a puppy (named Jessi). She’s not that small anymore now: 6 months. But when I take her for a walk, EVERYONE smiles. Puppies just make people happy. It’s quite amazing .. and nice!
Today I met with Melanie and Rex who operate a lovely Boutique B&B in Clyde, Hartley Homestead www.hartleyhomestead.co.nz . We were talking about their positive reviews on Tripadvisor, what people particularly enjoyed about their accommodation, and how so many guests mention their dog Mollie.
And do you remember the 'Charlie Bit Me' video with over 600 million views? (if not, check it out on Youtube)
So, how could you apply this to your business to encourage people to spread your message (viral marketing)?
You could post videos or photos relating to your business that make people feel good & happy! Animals, kids, people laughing, people doing silly things. It works! Brainstorm ideas with your staff - you'll be amazed what they come up with!
Have fun & be happy :)
If you’d like to achieve your goals and get ideas and support to do this, join us on the next Marketing for Success Programme, starting in July. Registrations now open! It’s a lot of fun too! Go to www.smartraining.co.nz for more info & testimonials.
Have a great week, Marijke
Note: I will be on leave for a couple of weeks, so sorry, no Weekly Marketing for the next 2 weeks!
Marijke Dunselman. Click here to read more about us!