First of all, what is bounce rate?
When you look at the google analytics (statistics) of your website, on the main dashboard you’ll see your bounce rate. This rate indicates the number of visitors that only look at one page of your website and then leave. Unless you have a lot of people looking at one page (such as I have with the weekly marketing tip), you can assume that your website visitors haven’t found what they were looking for. If you pay for google adwords, which can be quite expensive, you want to make sure that the people that click on your ad are not one page visitors and a bounce rate statistic. If they are, you are wasting your money and need to review your ad.
But even if you don’t pay for ads, you want to ensure you get quality traffic and keep them on your site.
The aim is to keep your bounce rate under 40%. If you can get it under 30%, you’re doing extremely well! If you can keep people on your website longer, you have a higher chance to convert them to a sale or a booking.
Here are a few reasons people leave your website:
So, set a goal to improve your bounce rate by improving your website.
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!