I have clients who are given dozens of calendars each Christmas by their suppliers. I’ve asked them what they do with them. They keep one nice one, give a few away to staff or whoever wants them, and the rest goes in the bin!
The only ones they keep have images or other content that appeals to them.
Have you ever received corporate gifts? These could be bottles of wine, mugs, pocket knives, clocks, business card holders, pens, bags, umbrellas, t-shirts, caps with….the company logo plastered all over it!
To be honest, I don’t really want to walk around town with my bank’s logo on my umbrella, or have a business card holder with someone else’s logo on it. And what about all those nice satchels you get at conferences and events? Do you EVER reuse them?
I want something that I like myself, with no logo on it or just a very subtle one that is not obvious…
Last year, I received a Rosemary plant in a pot from one of my clients. It sits on my balcony at work, and when I see it or water it, I remember who gave it to me. And it doesn’t have a logo on it
Another client gave me nice hand cream and soap for the bathroom. Same as the above: I do remember who gave it every time I use it.
A corporate gift, especially a Christmas gift should be given with the recipient in mind. They will remember you more if you give them something they want. It is supposed to be something nice for them, not you! It doesn’t need a huge logo on it!
So, it’s only 82 days till Christmas. Brainstorm with your staff and surprise your clients with an original gift this year!
Have a great weekend!
Marijke Dunselman. Click here to read more about us!