NOTE: Registrations are open for the 2016 Marketing for Success Programme. Limited spaces! 50% funding available from New Zealand Trade & Enterprise for qualifying businesses. Click here for more info!
Most businesses have competition. If you don’t, you’re lucky as you are the only one offering a particular product or service.
But if you have competition, you need to stand out (more). What are the reasons your customers choose you instead of someone else?
These reasons are your points of difference.
Here in Queenstown, we have a new (very large) supermarket, competing directly with the existing ones. As a result, another local supermarket recently started doing something a bit different.
As you enter the supermarket, there is a table with pieces of fruit. There is a sign that says: Free fruit for kiddies.
How cool is that! That certainly creates goodwill from customers and gives them a point of difference.
So have a think about: what is it that you do particularly well, what do you specialise in, why do your customers choose you ? And make sure you communicate these points of difference with your customers!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!