The next time you go to a café or restaurant, take a closer look at the pricing on the menu. Some restaurants have really thought about about the way they price and display their pricing (or got someone to help them think about it!)

Rather than focus too much on the display of the price with dollar signs and cents, they streamline the amount by simply putting 12. This is instead of for example $12.50, reminding customers too much that they are spending money.

The other trick they use is to have some higher priced dishes on the menu purely to make to other ones look more reasonable.

Diners apparently go for neither the cheapest nor most expensive items on the menu.
So by having some more expensive dishes purely for that reason, they get their customers to spend more.

So, have a look at your pricing and whether you could apply this principle. It’s worth a try and may get your customers to spend more with you!

Till next week, Marijke

Do you write a regular newsletter or blog to your customers? If not, you may think of doing so as it’s a great way to keep in touch with past, current and potential customers.

As you may be aware, I have written a Weekly Marketing Tip for the last seven years.
Over the last six months or so, I have done something that is increasing my mailing list steadily. It’s very simple and doesn’t require any extra effort on my part.

Do you want to know what it is? It's a pop-up box! And it works. They say a 600% increase in subscription rate, but this is probably different for everyone.

I have one on this website and it appears 5 seconds after someone opens the site for the first time. As a result, I get new subscribers every week!

It's that simple!

Have a great weekend!
Marijke